Visual identity for Die Praxis, a young, highly motivated team of physiotherapists, always with the claim to act digitally and in a forward-thinking manner. The result is a powerful identity with an eye for the essentials.

At hellofarm, we designed a flexible corporate design with pure clarity. It directs the focus to the dynamic, variable typography using Protrakt and naturally evokes associations with body movements and muscle contractions. The variable font is used for headlines and is paired with Maison Neue as body text font.