US football team New York Red Bulls uses Alias Cactus for impact type across its website and social media. The secondary type is MLS Tifo by F37.

From NYU Press:

The experiences of a diverse range of progressive theater and performance makers in their own words. Curated stories from over 75 interviews and informal exchanges offer insight into the field and point out limitations due to discrimination and unequal opportunity for performance artists in the United States over the past 55 years.

Alias Cactus is used for cover type.

Blacklight is a 2022 action thriller film directed and co-written by Mark Williams. The film stars Liam Neeson as a brooding FBI fixer who becomes involved in a government conspiracy.

Blacklight was released in the United States on February 11, 2022, by Briarcliff Entertainment. It struggled both commercially and critically. With a production budget of $43 million, it only grossed about $16 million worldwide, making it a box-office bomb.

Alias Cactus was used for title credits.

Divine Ruin, January 2026

From Wikipedia:

A series of books featuring Sister Holiday, “a chain-smoking, heavily tattooed, queer nun, puts her amateur sleuthing skills to the test.”

Douaihy’s debut novel, Scorched Grace: A Sister Holiday Mystery received numerous accolades, including a starred review by Publishers Weekly, which called it a “stunning fiction debut ... briskly plotted master class in character development.” Scorched Grace was twice recognized by The New York Times, as a New York Times Book Review Editors’ Choice, and as a New York Times Best Crime Novel of the Year for 2023. The Guardian twice recognized Scorched Grace as one of the best crime and thriller novels of 2023.

Originally published in hardback by Gillian Flynn Books, the paperback editions are by Pushkin Vertigo/Pushkin Press.

Alias Cactus is used for title type. The blurbs on the paperbacks are in Owners.

Scorched Grace: A Sister Holiday Mystery, February 2023

Blessed Water, March 2024

Sign for the performance at Coachella, Sunday 11th April 2025

Alias Cactus in use for tour graphics for Chase & Status tour 2025.

Digital screen at Manchester’s CO-OP arena

Digital screen at London’s O2

Digital screen at London’s O2

Monos is a 2019 internationally co-produced war drama film directed by Alejandro Landes. The film follows a group of teenage soldiers assigned to watch over a hostage. It was released in the United States on September 13, 2019, by Neon and Participant, receiving positive reviews from critics.

Monos had its world premiere at the 2019 Sundance Film Festival on 26 January 2019, where it won the World Cinema Dramatic Special Jury Award.

Alias Cactus is used on posters for title type.

Dead Man’s Shoes is a 2004 British psychological thriller revenge tragedy film directed by Shane Meadows and starring Paddy Considine, both of whom co-wrote the film with Paul Fraser.

Alias Cactus is used for title type. Poster design by AllCity Media.

Continuing SecondStage’s commitment to living American playwrights, the 2024 2ST Next Stage Festival was held at the Tony Kiser theatre, winter 2023-24. The festival formalises 2ST’s artistic pipeline by providing support at crucial moments in a new play’s development. This year’s Next Stage Festival featured one-night only readings of new works by D.A. Mindell, Sarah Mantell, Kaela Mei-Shing Garvin, and Ross Golan as well as the world premiere of The Apiary by Kate Douglas.

Alias Cactus is used for title type, a development of the original brand identity for Second Stage designed by 2x4.

See Cactus in use for Second Stage’s presentation of the plays Clyde’s and Take Me Out.

Alias Cactus stretched to fit for posters for techno duo Chase & Status, following designs by Big Active for record sleeves for the band.

Alias Cactus in use for Chase & Status for the all-day concert at Milton Keynes Bowl, 10th August 2024.

Cactus was originally used for Chase & Status by Big Active, in 2013. While a different condensed font is now used for the band logo, Cactus is used extensively elsewhere.

Social media announcement

Social media announcement

Social media announcement

Official merchandise for the event

Type promoting a concert at Puerto de la Cruz, Spain, October 2024.

Fitness Park offer fitness clubs and gyms, with 288 locations across France.

Alias Cactus is used for signage across gyms, as well as for the website and for social media.

From Dansens Hus:

Dansens Hus is Sweden's largest guest performance stage for contemporary dance. With us, you experience dance with all your senses, and take with you a love of the body's movements.

We present mainly contemporary Swedish and international dance and related performing arts of high quality. Here you can see contemporary companies and choreographers who have characterised the artistic expression of the last decades - and also those who will do so in the future.

From 2014 to 2022 Alias Cactus was used for headline text across posters, catalogues and social media, with Chronicle for supporting text.

From Blockfrei:

BLOCKFREI is an independent cultural organization based in Vienna. It was established in 2013 as a platform for innovative cultural praxis, with the goal to support the cooperation between cultural groups from Austria and South-Eastern Europe.

BLOCKFREI embodies the concept of mobility of artists and cultural professionals, strongly believing that multicultural projects are of the highest importance and inevitability part of the global cultural and geopolitical sphere. BLOCKFREI stands for the principles of multicultural, free and open society and respect for different identities where critical discourse, freedom of thought and progressive ideas manifested through direct engagement and action consequently endorse the aforementioned values.

Alias Cactus is used for the logotype, and occasionally for exhibition graphics.

Graphic on the 26,000 pixel (individual lights) screen attached to the roof surface of the SoFi Stadium in Los Angeles

The Got Back tour was McCartney's first series of live shows since 2019, and runs from 2022 through 2023. The COVID-19 pandemic resulted in the cancellation of the final European leg of his previous tour in 2020.

The setlist for the Got Back tour consists of over 30 songs, including songs by the Beatles and Wings, as well as songs from McCartney's solo career.

Alias Cactus is used for Paul McCartney type, with either Akzidenz Grotesk or Glaser Stencil, and various secondary typefaces depending on the venue. Cactus is also used for headline type for the Tour programme.

Stadium graphic at the SoFi Stadium in Los Angeles

Digital screens at the Allianz Stadium, Sydney

Paul McCartney digital screens and end zone takeover at MetLife Stadium

Paul McCartney end zone takeover at MetLife Stadium

Paul McCartney digital screens at MetLife Stadium

Poster for the concert in Camden Yards Stadium, Baltimore

Fans wearing tour T-shirts

From design studio S&Co:

Masa is an artisan bakery and café in Bogotá, Colombia. Since its opening in 2011 it has become an emblematic place and a beloved brand in the city.

In March 2020 Masa had to temporarily close its stores due to the general quarantine during the Covid-19 pandemic. This forced them to quickly create a series meal kits and products to prepare at home.

Different products were developed including: home baking sour dough kits, brunch sauces, soups and frozen smoothies, among others.

Alias Cactus is used for the headline type, with Feixen Sans for secondary text. See also a related packaging that was previously published on Fonts In Use: Batidos Masa – another product by Masa, branded with the same typeface selection, this time offering blends of frozen fruits and vegetables.

A ‘special feature’ preceding the release of John Wick 4, in which Keanu Reeves - who plays the titular character - gives a one-minute summing up of the first three movies.

Alias Cactus was also used for advertising for John Wick 2.

Take Me Out is a Tony Award-winning (Best Play) show in which playwright Richard Greenberg celebrates the personal and professional intricacies of baseball, “America’s favorite pastime”.

Second Stage celebrated the play’s opening night with a video billboard in Times Square, New York. Alias Cactus is used throughout. The installation was designed by Zipline Media, in a system originally developed by 2x4.

From Second Stage Theater:

In this stirring new play from the team of two-time Pulitzer Prize winner Lynn Nottage and director Kate Whoriskey (Ruined, Sweat), a truck stop sandwich shop offers its formerly incarcerated kitchen staff a shot at reclaiming their lives. Even as the shop’s callous owner tries to keep them under her thumb, the staff members are given purpose and permission to dream by the enigmatic, zen-like chef and his belief in the possibility of the perfect sandwich. Funny, moving, and urgent, it’s an example of Nottage’s “genius for bringing politically charged themes to life by embodying them in ordinary characters living ordinary lives” (The Wall Street Journal).

As part of the publicity for the play a food truck served food outside the theatre for a week in December 2021.

Alias Cactus was used throughout. See more of Second Stage Theater’s identity.

All the Old Knives is an American thriller film directed by Janus Metz Pedersen and screenplay by Olen Steinhauer. It is based on the novel of the same name by Steinhauer. It stars Chris Pine, Thandiwe Newton, Laurence Fishburne, and Jonathan Pryce. The film is scheduled to be released in limited theaters and on digital on Amazon Prime Video on April 8, 2022.

Alias Cactus is used for title type.

[More info on IMDb]

The Perfection is a 2018 American psychological horror thriller film directed by Richard Shepard, from a screenplay by Shepard, Nicole Snyder and Eric C. Charmelo. It stars Allison Williams, Logan Browning, and Steven Weber.

It had its world premiere at Fantastic Fest on September 20, 2018. It was released on May 24, 2019, by Netflix.

Alias Cactus is used for title type.

Electronic billboard in Times Square, New York

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Allison Williams at the premiere of The Perfection at the Metrograph in New York City