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    <title>Filmotype Madison in use</title>
    <link>https://fontsinuse.com/typefaces/122958/filmotype-madison</link>
    <description>Filmotype Madison in use. Issued sometime after 1955 [Filmotype 1955] and probably also after c.1958 [Filmotype c.1958], but before 1964. First in Filmotype’s series of flared sans-serifs with straight-sided rounds. Later shown together with the bolder Memphis and Moraine and the wider Miami, Niagra, and Malta [Filmomaster c.1974]. Copied by VGC as G-57, with alternates for ‘afkrtyGKR’. [VGC 1969]

Photo-Lettering’s Flaxa (issued between 1960 and 1965) appears to be identical. It’s unclear which came first. Flaxa was later intergrated into the Microflair family as Microflair Casual. [PLINC One Liner 1971]</description>
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    <language>en</language>
    <copyright>Copyright 2026 , FontsInUse.com LLC</copyright>
    <pubDate>Sun, 15 Mar 2026 11:53:15 +0000</pubDate>
    <lastBuildDate>Sun, 15 Mar 2026 11:53:15 +0000</lastBuildDate>
    <ttl>3600</ttl>
    <item>
      <title><![CDATA[De Poezenkrant, Nº25, May 1979, “The Cat Next Door”]]></title>
      <link>https://fontsinuse.com/uses/36306/de-poezenkrant-n-25-may-1979-the-cat-next-doo</link>
      <description><![CDATA[Contributed by <a href="/contributors/12/florian-hardwig">Florian Hardwig</a><br/><a href="https://fontsinuse.com/uses/36306/de-poezenkrant-n-25-may-1979-the-cat-next-doo"><img src="https://assets.fontsinuse.com/static/use-media-items/205/204484/upto-700xauto/69b5b326/3099454423_10bb604285_o_d.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.flickr.com/photos/pietschreuders/3099454423/" target="_blank" rel="noopener">www.flickr.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Piet Schreuders</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/><p>The cover star is Dropje van Fulpen (photo taken in Tuitjenhorn, <span>Noord-Holland</span>)</p><br/><a href="https://fontsinuse.com/typefaces/126972/filmotype-mason"><img src="https://assets.fontsinuse.com/static/samples/11/10111/440/4/62b9a4b3/filmotype-mason.png"/></a><br/><a href="https://fontsinuse.com/typefaces/122958/filmotype-madison"><img src="https://assets.fontsinuse.com/static/samples/12/11568/440/4/645222f6/filmotype-madison.png"/></a><br/><a href="https://fontsinuse.com/typefaces/6712/american-gothic"><img src="https://assets.fontsinuse.com/static/renders/7/6712/400/4/69905ac4/american-gothic.png"/></a><br/><a href="https://fontsinuse.com/typefaces/7759/century-expanded"><img src="https://assets.fontsinuse.com/static/renders/8/7759/400/4/69a9cbab/century-expanded.png"/></a><br/><a href="https://fontsinuse.com/typefaces/7251/unidentified-typeface"><img src="https://assets.fontsinuse.com/static/samples/1/591/440/4/570e2042/unidentified-typeface.png"/></a><br/><br/><p><strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/126972/filmotype-mason" data-entity-code-id="126972" data-entity-code-type="TypeEntity">Filmotype Mason</a></strong> in use for the masthead of <em><a href="http://www.poezenkrant.com">De Poezenkrant</a></em> (“The cat newspaper”). <a href="https://www.poezenkrant.com/product/25/">Number 25</a> of this Dutch periodical directed by <a href="http://fontsinuse.com/designers/655/piet-schreuders">Piet Schreuders</a> was issued in May 1979, titled “The Cat Next Door”. Mason, which was copied by <a target="_self" class="entity-link" href="https://fontsinuse.com/foundry/162/vgc" data-entity-code-id="162" data-entity-code-type="Foundry">VGC</a> under the alias M-16, here is used without any interlocking letter combinations, but a bouncing baseline, two biform alternates, and a tightly spaced <strong>NT</strong> pair. On top of that, the first <strong>N</strong> is adorned with a cat’s head and followed by a tail-shaped hyphen.</p>

<p>The article “De” as well as the claim “Katten Smaken naar Vos” (“Cats taste of fox”) are added in a sans with flared stems that has a very similar name: it’s <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/122958/filmotype-madison" data-entity-code-id="122958" data-entity-code-type="TypeEntity">Filmotype Madison</a></strong> (a.k.a. VGC’s G-57). Note the alternate in the double <strong>t</strong>. Other typefaces featured on the cover include <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/7759/century-expanded" data-entity-code-id="7759" data-entity-code-type="TypeEntity">Century Expanded</a> Italic</strong> and <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/6712/american-gothic" data-entity-code-id="6712" data-entity-code-type="TypeEntity">American Gothic</a></strong>, <a target="_self" class="entity-link" href="https://fontsinuse.com/type_designers/1131/vladimir-andrich" data-entity-code-id="1131" data-entity-code-type="TypeDesigner">Vladimir Andrich</a>’s take on <a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/3895/copperplate-gothic" data-entity-code-id="3895" data-entity-code-type="TypeEntity">Copperplate Gothic</a>, which has an added lowercase and is <a href="http://www.identifont.com/differences?first=American+Gothic&amp;second=Copperplate+Gothic+%28BT%29&amp;q=Go">distinguished by a long middle bar in <strong>E</strong>, among other things</a>.</p>

<p></p><br/><a href="https://fontsinuse.com/uses/36306/de-poezenkrant-n-25-may-1979-the-cat-next-doo"><img src="https://assets.fontsinuse.com/static/use-media-items/124/123952/upto-700xauto/69b5610b/31faf06b-8d75-4229-a0ed-e2e14d67c35d.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.catawiki.nl/l/41819909-piet-schreuders-lot-met-14-nummers-van-de-poezenkrant-1-extra-1976-1986" target="_blank" rel="noopener">www.catawiki.nl</a></span>&nbsp;</b><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/><p>The combination of Mason and Madison is also featured on the contents page.</p><br/><br/>This post was originally published at <a href="https://fontsinuse.com/uses/36306/de-poezenkrant-n-25-may-1979-the-cat-next-doo">Fonts In Use</a><hr/>]]></description>
      <guid>https://fontsinuse.com/uses/36306/de-poezenkrant-n-25-may-1979-the-cat-next-doo</guid>
      <pubDate>Sat, 07 Oct 2023 10:50:50 +0000</pubDate>
      <author>Florian Hardwig</author>
    </item>
    <item>
      <title><![CDATA[Booker T. and The M.G.’s – Soul Limbo album art]]></title>
      <link>https://fontsinuse.com/uses/53474/booker-t-and-the-m-g-s-soul-limbo-album-art</link>
      <description><![CDATA[Contributed by <a href="/contributors/1103/robtimp">Rob Hudson</a><br/><a href="https://fontsinuse.com/uses/53474/booker-t-and-the-m-g-s-soul-limbo-album-art"><img src="https://assets.fontsinuse.com/static/use-media-items/191/190295/upto-700xauto/69b5a397/booker-t-and-the-m-g-s-soul-limbo-uk-vinyl-lp-album-record-sxats1001-211783_1280x1266.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://us.rarevinyl.com/products/booker-t-and-the-m-g-s-soul-limbo-uk-vinyl-lp-album-record-sxats1001-211783?" target="_blank" rel="noopener">us.rarevinyl.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">RareVinyl</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/typefaces/122958/filmotype-madison"><img src="https://assets.fontsinuse.com/static/samples/12/11568/440/4/645222f6/filmotype-madison.png"/></a><br/><a href="https://fontsinuse.com/typefaces/33/trade-gothic"><img src="https://assets.fontsinuse.com/static/renders/1/33/400/4/69b69c3f/trade-gothic.png"/></a><br/><a href="https://fontsinuse.com/typefaces/1160/univers"><img src="https://assets.fontsinuse.com/static/renders/13/1160/400/4/69b3e73d/univers.png"/></a><br/><br/><p><a href="https://en.wikipedia.org/wiki/Soul_Limbo"><cite>Soul Limbo</cite></a> is a 1968 album from the instrumental soul quartet <a target="_self" class="entity-link" href="https://fontsinuse.com/tags/37599/booker-t-and-the-m-g-s" data-entity-code-id="37599" data-entity-code-type="Tag">Booker T. & the M.G.’s</a>. The band name and title are set in <strong><a href="https://fontsinuse.com/typefaces/122958/filmotype-madison">Filmotype Madison</a></strong> on the front cover, with <a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/33/trade-gothic" data-entity-code-id="33" data-entity-code-type="TypeEntity">Trade Gothic</a> Condensed for the track list and a question and answer test on the back.</p>

<p>[<a href="https://www.discogs.com/master/150019-Booker-T-The-MGs-Soul-Limbo">More info on Discogs</a>]</p><br/><a href="https://fontsinuse.com/uses/53474/booker-t-and-the-m-g-s-soul-limbo-album-art"><img src="https://assets.fontsinuse.com/static/use-media-items/192/191184/upto-700xauto/69b5a397/s-l1600.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.ebay.com/itm/125829016768" target="_blank" rel="noopener">www.ebay.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">seanhanley1978</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/53474/booker-t-and-the-m-g-s-soul-limbo-album-art"><img src="https://assets.fontsinuse.com/static/use-media-items/192/191183/upto-700xauto/69b5a397/booker-t-and-the-m-g-s-soul-limbo-uk-vinyl-lp-album-record-211783c.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://us.rarevinyl.com/products/booker-t-and-the-m-g-s-soul-limbo-uk-vinyl-lp-album-record-sxats1001-211783?" target="_blank" rel="noopener">us.rarevinyl.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">RareVinyl</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/><p>Back cover of a British pressing by EMI Records, featuring <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/1160/univers" data-entity-code-id="1160" data-entity-code-type="TypeEntity">Univers</a> Bold Condensed</strong></p><br/><br/>This post was originally published at <a href="https://fontsinuse.com/uses/53474/booker-t-and-the-m-g-s-soul-limbo-album-art">Fonts In Use</a><hr/>]]></description>
      <guid>https://fontsinuse.com/uses/53474/booker-t-and-the-m-g-s-soul-limbo-album-art</guid>
      <pubDate>Wed, 03 May 2023 09:25:06 +0000</pubDate>
      <author>Rob Hudson</author>
    </item>
    <item>
      <title><![CDATA[“Wellbee says” handwashing poster]]></title>
      <link>https://fontsinuse.com/uses/31681/wellbee-says-handwashing-poster</link>
      <description><![CDATA[Contributed by <a href="/contributors/9/nick-sherman">Nick Sherman</a><br/><a href="https://fontsinuse.com/uses/31681/wellbee-says-handwashing-poster"><img src="https://assets.fontsinuse.com/static/use-media-items/108/107863/upto-700xauto/69b552d8/7222.png"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://phil.cdc.gov/Details.aspx?pid=7222" target="_blank" rel="noopener">phil.cdc.gov</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">CDC</span>. </span><span>License: <span class="fiu-attribution__license">Public Domain</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/typefaces/19129/filmotype-brooklyn"><img src="https://assets.fontsinuse.com/static/renders/366/19129/400/4/645224a9/filmotype-brooklyn.png"/></a><br/><a href="https://fontsinuse.com/typefaces/122958/filmotype-madison"><img src="https://assets.fontsinuse.com/static/samples/12/11568/440/4/645222f6/filmotype-madison.png"/></a><br/><a href="https://fontsinuse.com/typefaces/4/futura"><img src="https://assets.fontsinuse.com/static/renders/1/4/400/4/69b5a18e/futura.png"/></a><br/><br/><p>From the <a href="http://phil.cdc.gov/Details.aspx?pid=7222">CDC’s Public Image Library</a>:</p>

<blockquote>
<p>This 1964 poster featured what at that time, was Communicable Disease Center’s (CDC) national symbol of public health, the Wellbee, who was reminding the public to "be well, be clean, WASH YOUR HANDS". CDC used Wellbee in a comprehensive marketing campaign that included newspapers, posters, leaflets, radio and television, as well as personal appearances at public health events. […] This artifact can be viewed, by visiting the Centers for Disease Control and Prevention (CDC) David J. Sencer CDC Museum, located in Atlanta, Georgia.</p>
</blockquote>

<p>The “Wellbee says” type is either <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/10939/filmotype-april-amber-arab" data-entity-code-id="10939" data-entity-code-type="TypeEntity">Filmotype April</a></strong> or something extremely similar. The typeface for “WASH YOUR HANDS” is a casual flared sans similar to <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/30733/westerveldt" data-entity-code-id="30733" data-entity-code-type="TypeEntity">Westerveldt</a> </strong>– perhaps something also from <a target="_self" class="entity-link" href="https://fontsinuse.com/foundry/31/filmotype" data-entity-code-id="31" data-entity-code-type="Foundry">Filmotype</a>. The smaller type is a <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/4/futura" data-entity-code-id="4" data-entity-code-type="TypeEntity">Futura</a></strong>-like substance, though it’s hard to identify an exact match from the available image.</p><br/><br/>This post was originally published at <a href="https://fontsinuse.com/uses/31681/wellbee-says-handwashing-poster">Fonts In Use</a><hr/>]]></description>
      <guid>https://fontsinuse.com/uses/31681/wellbee-says-handwashing-poster</guid>
      <pubDate>Fri, 20 Mar 2020 03:10:45 +0000</pubDate>
      <author>Nick Sherman</author>
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