The Vista Hermosa logo is based on PAG Revolucion, with an added hatched shadow.

I saw a friend recently say that these were some of the best chips he’d ever eaten, and loving the use of Davida I decided to look up their website.

Vista Hermosa, the packaged food arm of Tacombi, uses PAG Revolucion for their logotype, and Davida and Roberta throughout their line.

All-caps Roberta is paired with Brush Script (“Delicioso”) and an unidentified wide grotesk.

Davida with Balloon Drop Shadow (“¡Perfecto for tacos!”), solid Balloon (“Special Flavor!”), Hobo (“Tip-top taste!”), and Divina (“… a different world within your reach!”).

[craftsmanship since 1985] On a van of a Polish crafts enterprise in Amsterdam.

This is Sudtipos’ weird Divina, a loose interpretation of Koch-Kurrent (1935, also known as Offenbacher Schrift). This ahistoric version replaces many of Rudolf Koch’s Kurrent glyphs with ‘Latin’ (i.e. roundhand) shapes that were considered more readable to a contemporary international audience. Several of them are clumsy and nonsensical. I consider it one of the less successful typefaces by Sudtipos.