“Hot & Cold” (No. 228) ft. Chwast Blimp and Benguiat Charisma Script. “COLD” appears to be based on Oprescu Fingerprint, with the outer lines removed. All three faces are original designs carried by Photo-Lettering.

Covers for various clip books of line art issued by Volk Corp in 1972. This volume continues the portrait format that was introduced in the year before. Just as in 1970 and 1971, many of the display faces like Brave and Free or Futura Dot are novelties from the extensive catalog of Photo-Lettering. Jolly Roger and the refreshingly blasphemous Helvetica Flair originated at Phil Martin’s Alphabet Innovations. The covers with Countdown and Premier Shaded might be among the earliest examples for Letraset originals used by Volk. On most covers, the line “Clip Book of Line Art” is set in ITC Avant Garde Gothic with alternates for e and A.

See also the dedicated post about the subseries titled Grafika which includes booklets published in 1972. For more information on Harry Volk Jr. Art Studio, see the post about the clip books issued in 1955.

“Distaffers” (No. 227) ft. Kabel Black, contrasted with Kabel Light.

“Holidays” (No. 229) ft. Brave and Free.

“Radio & TV” (No. 230) ft. Goudy Heavyface Italic.

“Insurance” (No. 231) with a graphic depiction of why you might need one, ft. Kabel Black.

“Opposites” (No. 234) ft. all-caps Kabel Black.

“Occupations” (No. 236) ft. Eurostile and Helvetica [see comments].

“Expressions” (No. 240) ft. tightly spaced Charter Oak.

“Mail” (No. 241) ft. Profil. The subline here uses a bolder weight from ITC Avant Garde Gothic, to avoid a too great contrast in weight next to the chunky shadowed slab serif. Illustration by Tom Sawyer.

“Holidays” (No. 242) ft. all-caps Goudy Heavyface Italic, paired with the similar (and earlier) Cooper Black Italic, here distinguished by swash caps.

“Summer” (No. 563) ft. Novel Gothic.

“The Golden Years” (No. 564) ft. Kabel. Sensitive typophiles may cringe at the combination of two very similar typefaces.

“Autumn” (No. 565) ft. Jolly Roger.

“Education” (No. 566) ft. Countdown, designed by Colin Brignall (Letraset, 1965).

“Groups” (No. 567) ft. Premier Shaded, designed by Colin Brignall (Letraset, 1970). Illustration by Tom Sawyer.

“Christmas” (No. 568) ft. Kalligraphia and Helvetica Flair.

“Couples” (No. 569) ft. slanted Futura Dot. The addition “20th Anniversary issue” suggests that Volk was founded in 1952 or 1953. The oldest booklets published in Bart Solenthaler’s collection are from 1954.

“Transportation” (No. 572) ft.Buxom. Just like in “Mail” (No. 241, see above), the weight of “Clip Book of Line Art” is increased to hold up against the heavyweight.

“Sales” (No. 573) ft. Uncle Bill.

“Women” (No. 575), pairing Normande Italic with handwriting.

“Human Relations” (No. 576) ft. Cartier and Windsor for the bottom line.

“Teens” (No. 577) with more Jolly Roger.