As a trusted agency partner of PepsiCo since 2020, JD&Co. Creative collaborated with this iconic brand to develop the official ten-year anniversary publication. This meticulously crafted book pays tribute to PepsiCo’s evolution as a global creative powerhouse, reflecting its unwavering dedication to innovative design across its renowned portfolio of food and beverage brands.

The PepsiCo design team envisioned an anniversary book that honors a decade of creative excellence in brand design. Each page showcases revolutionary products and services brought to life through dynamic cropping, thoughtful composition, and a vibrant color palette, capturing PepsiCo’s bold and influential presence over the past ten years.

The typefaces used for this publication are Pano and Ivar. The thoughtful combination of these two distinctly different styles – Pano being extensively extended and Ivar being elegantly condensed – symbolizes the flow of time in all directions, both vertically and horizontally. This conceptual approach metaphorically celebrates a remarkable journey of creativity spanning the past decade while looking ahead to the next ten years with renewed ambition and vision. Brut Grotesque is used for the title and for text.

Good Design Is for Everyone: The First 10 Years of PepsiCo Design + Innovation was published by Rizzoli.

Amalia Boier is an interior designer who crafts bespoke, timeless and alluring spaces. She Was Only worked with Amalia to create a new proposition, visual identity and online presence that tells the story behind her practice.

Our strategy emphasised Amalia’s poetic spirit – the compelling need to experience the world and then express it in unique and captivating ways. Her artistic approach allows her to tell stories through exquisite distinctive interiors.

The new visual identity comprises classic, sophisticated book typography, and a soft colour palette that complements her rich interiors. The logotype is set in Termina, the titles in Ivar Fine, the subtitles in Ivar Display and body copy in Ivar Text. We created an elegant, free-flowing, website that showcases her poetic spirit along with her interior design projects.

We also commissioned Pavillion Works to create a short film that explained her poetic approach to interior design.

Æbele Interiors offers a full range of bespoke interior design services – from initial concept and aesthetic counselling to coordination, execution and magazine-worthy finishing touches.

High-end photography in combination with Ivar Fine’s large elegant headlines radiate an international luxury vibe. To implement human elements we decided to present the designer behind the brand while complementing the headings with Haigrast, a script typeface that shows evidence of human handwriting. To find balance between these two distinct typefaces we have selected the neutral, yet elegant – GT America for subheadings and body text.