Anıl Aykan and Sara Ozvaldic at Barnbrook provided the design for this “fascinating, clear, and detailed historical analysis of the eclectic and beautiful visual and material culture of paganism.” They used Kaftan Serif (with condensed proportions) for the title, paired on the cover with Albertus Nova for the subtitle and Apoc (with alternates) for the author’s name. The interior features a range of additional typefaces, see the image captions.

The book was published by Thames & Hudson in 2023. From the description:

Focusing on a curated selection of pagan art and artifacts, this book explains the iconography and mystic power of pagan ritual objects from around the world. Ethan Doyle White identifies three critical elements of paganism from classical antiquity to today: polytheism, affiliation with nature, and witchcraft and divination. Fundamental symbols are identified and examined closely, and central myths and allegories are clarified to provide new insights into the philosophies and beliefs of pagans.

Pagans begins with an introduction that clarifies what we mean by “pagan.” It traces the pre-Christian origins of paganism, the development of the different aspects of pagan belief over centuries, and how materials from the pre-Christian religions of Europe, North Africa, and West Asia are built into the practices of today’s Pagans.

The book is organized into three broad sections—“Ancient Ways,” “Ritual,” and “Community”—each containing three themed chapters.For each chapter, illustrated text is interspersed with double-page presentations of the key figures, stories, and iconography relevant to each theme. Readers will not only come to understand the many symbols that define pagan religions and practices but will also discover the beliefsand philosophies of pagans from around the world, from polytheism to pantheism and from magic and ritual to ideas about the afterlife.

Another typeface used in this book (but not shown in the included images) is Gill Facia.

Title page with frontispiece

Albertus Nova is used with initials from Black Mamba for the section titles.

Chapter openings use all-caps Kaftan Serif with Black Mamba initials for the title, all-caps Albertus Nova and Apoc for text, and Gill Sans Light for the rotated credit lines.

Body copy and marginalia are set in SangBleu Kingdom, with Apoc Italic for captions. The drop-cap E is from Infidel, which “is based on letters from the Lindisfarne Gospels and other similar manuscripts and bibles from the middle ages.” [Barnbrook]

“Decoding” features Albertus Nova with its alternate uncial-like E.

The chapter title for “Ritual” uses Serpiente Display.

Melbourne-based agency Love + Money designed the identity and website of Altr, using Kaftan Serif by Victor Bartis and Söhne (incl. Söhne Mono) by Klim Type Foundry.

From Poppy Thaxter’s review for The Brand Identity:

From ‘decentralised autonomous organisation’ Lucidao, Altr is the world’s first luxury collectable marketplace transacted on the blockchain; aiming to bridge the gap between the physical and digital luxury spaces. Being the first of its kind, it was in need of a showstopping identity; courtesy of international digital creative agency Love + Money. […]

[Creative Director Danny Pemberton comments:] “Altr allows collectors to move their assets between the physical and digital worlds – in a very real sense, upping the ante on the traditional idea of financial liquidity. For this reason, liquidity was the central direction of the brand’s 3D imagery giving a moment of twilight where it's perhaps not immediately clear if what you’re looking at is analogue or digital.”

Altr’s running theme of fluidity also extends into the colour selection. “What does a real-life Ferrari look like if it’s been converted into a digital token?” Pemberton asks. “We started playing with light and dark palettes as a way of representing these two states, and then our friends at someform took these explorations to another level with their 3D work.

Söhne was chosen for the headline and body text for its well-cut, classic and versatile qualities, with the logomark set in Kaftan Serif, perfectly suited with its fluid letterforms.

The Creative Industries Festival (FIC) in Moldova annually celebrates the diversity and beauty of the creative industries. “HumAIn Language” is the topic of the 4th edition in 2023. With AI developing so quickly we want to explore ways of playing around with this incredible instrument and make it work for, not against, artists and creators.

The visual identity (by Artcor in Moldova) is built by juxtaposing human made type (Kaftan Serif by Victor Bartis and Sharp Grotesk from Sharp Type) with AI generated lettering, exploring the space in which these can feel natural together.

Save the date for next year: June 1-4 2024, Chișinău, Moldova

Delay is a Brazilian jewelry brand that uses Kaftan Serif for the logo. From the designers of their identity, Lasca Studio:

Delay was born from a moment of immersion in self-knowledge that led to the need of sharing this vision that awakens the artistic and beauty. Delay is presence. Intention. Look within. Overflow on the surface. With these concepts, we’ve planned a visual identity system exploring reflection as a central theme. The symbol represents the mirror and its shine, while the selection of textures and materials exhibit transparency and solidity.

Creative direction: AnaLu. Art direction and design: Leonardo Tavares.

Daydream Koffucha was created for those who enjoy coffee but are sensitive to caffeine. Koffucha is a more efficient and healthier alternative to traditional coffee, with all the benefits but without the drawbacks; increasing the natural flavor notes of high-quality and fair-trade ingredients, all fermented in small crystal batches.

Two worlds, one can.

The concept of the design was to communicate balance. Doing so iconically, standing out of the dark tons of coffee, and the typographic approaches of kombucha.

The solution centers on a big isotype that is easy and fast to be recognized on shelves, and on social media. Colors are divided and mixed at the same time, a sort of visual yin-yang: energy + health, coffee + kombucha, job + personal life.

For the logotype, we modified Kaftan Serif, to keep its dreamy shapes, but perfectly matching it with the symbol. It is combined with Plaid and Plaid Mono for the copy, a more earthy and industrial typographic family which is easy to read.

While flavors are differentiated by colors, that still might be difficult for consumers to understand. That’s why we designed a series of beautiful yet simple illustrations showcasing the ingredients on the back.

Art Director & 3D Artist: Adrià Tañà
Designer & Illustrator: Enrique Puerto

De Geboortebundel (“birth compilation” or “birth package / bundle”) is a collection of birth stories written by forty-two women. The publication was conceived by Nina Pierson, who also wrote a theory section about the birth process. The two parts of the book are divided by color; lilac pages for theory and white pages for the birth stories.

Edited by Tanja Terstappen, published by True Colors. The book was designed by Marjolein Heije who used Kaftan Serif for headlines, and Argesta for body copy. the artwork on the softtouch cover is by Misty Mawn.

Sabrina Lucas is an art gallery located in Nantes, France. Twistudio associated with Sabrina in 2021, and created an online gallery. The esthetic is minimalist and brutalist. The branding uses Kaftan Serif with black and white to visually highlight the artworks.

The website is now live at sabrinalucas.com. All text is rendered in Swiss 721.

Nies Fine Art offers an exquisite selection of Asian, African and European sculptures. They provide expertise from each region, paying attention to the historical importance, technical and artistic quality of each object. For this identity, we devised a system in which they can play with these different origins. In this way, it is possible to highlight one region at a time without neglecting the others.

As a young art dealer, Elena Nies wants to market classical sculptures in a modern way. Her daring outlook and way of working is reflected in the branding. By combining a very clean and sober font like Maison Neue with a very own and playful serif font, Kaftan Serif by Victor Bartis, a dynamic typographic play is created. The big contrast between the two types creates a whole in their diversity.

New T-shirts for Miami-based food van Sunday. The main font is Kaftan Serif, released a month before. The small type on a circle is Fakt.