Fox Pass is 3 Sided Coin’s blog about design, tech, music, agency culture; and everything in-between.

In designing Fox Pass, our goal was to select a typeface that would integrate well with the hero illustration, projecting an atmosphere of fun, relaxation, and a dash of drama. When we came across LL Blankenhorn, it seemed to be an ideal fit. The handwritten quality of Blankenhorn gave it a more personal and casual vibe that aligned perfectly with the “chilling in a quaint Italian town” feel of Fox Pass, while resembling vintage automobile logos. Neue Plak, our body typeface, balances the quirk with professionalism. Fantasque Sans Mono for captions and tags add to the relaxed, cool setting with its wobbly handwritten quality.

Chiasso Letteraria is an annual literature festival held in Chiasso, Switzerland. The seventeenth edition, held in 2023, was themed “L’ultima spenga la luce”, or in English: The last one will turn off the lights”.

From the festival website (auto translated from italian):

Inspired by a Berlin graffiti that accompanied the fall of the wall – “Der Letzte macht das Licht aus” – the title evokes themes of dissidence, conscious opposition to totalitarianism, and nonviolent struggle in defense of the rights of people and the planet.

Sometimes you reach a point where you can no longer transform reality. One must then abandon the old one and create a new one. Dissidence is also the raison d'être of some (great) literature, in contrast to the dominant models. Chiasso Letteraria thus wants to pay tribute to the many authors whose writing and commitment struggle uncompromisingly for a better world and for greater equity and justice. If the dissidence of hearts has begun, it will be the one to save the world.

For the festival’s visual identity, Studio CCRZ chose to work with LL Blankenhorn Formal as the main typeface, supported by Knockout and Sentinel.

This 2023 campaign marks a change in direction at Pasquart Kunsthaus Centre d’art Biel/Bienne, Switzerland. Different quotes from the past ten years of the Kunsthaus's guestbooks were collected and placed on the streets of Biel, conveying whether Kunsthaus is appreciated or not:

“It was cool, then I got hungry.”

“Your art is funny. I like!”

“Very nice exhibitions despite what people say.”

This campaign was integrated with the promotion of their first exhibition of 2023 about painter Francis Baudevin, who has been developing a body of abstract work since the end of the 1980s. His work is known to be rigorous, coherent, and playful. Always following the same method, the artist takes abstract graphic compositions from our visual domain (multinational logos, packaging from manufactured goods, book and record covers, etc.) and then removes all text references—hence, all meaning—to keep only the form itself.

All the material for this occasion has been designed by Marie Cuennet, featuring LL Blankenhorn and LL Ruder Plakat from Lineto, and NEXT Mono from Optimo on all the communication materials and on-site graphics:

The change of the direction and program of the Kunsthaus Centre d'art Biel Bienne was visualized through a series of posters with visitor comments. We decided together with the new director, Paul Bernard, to bring excerpts from the guestbooks of the past 10 years into the streets of the city of Biel. LL Blankenhorn was chosen to suggest a spontaneous and authentic voice.

Soon afterwards, the the first exhibition of the year (Francis Baudevin and more) was announced. Here LL Ruder was introduced as a second layer on the same posters.

LL Ruder was also used in the interim to label the various exhibition spaces. The complete redesign of the visual identity of the museum will be unveiled in 2024.