Sustainable potting mix producer Rosy Soil came to us with a clear mission: to create a better for plants and better for planet potting soil that is free of peat and synthetics. We partnered with the brand team to develop a brand strategy that simplifies a complicated array of messages, a brand name that denotes a positive outlook, and a visual identity and packaging system that brings the positioning to life.

Millik is used for the wordmark. The typography is set in a mix of Maison Neue and Adieu.