Fichi Caramellati (“caramelized figs”) is part of Romagna Piada’s product line. A perfect sweet temptation to pair with platters of cured meats and cheeses or even enjoyed individually.

A modern restyling that, together with the new brand positioning, enhances more the authentic taste of the timeless artisanal recipe. Fichi Caramellati are the perfect product to be paired with Romagna products such as piadina and crescioni or even enjoyed individually.

As with the packaging for their crackers, we used Formula Condensed (Pangram Pangram) as the primary font, featuring its wide alternate C in “Fichi”.

L’Art du Quotidien is a hybrid living space, fully integrated into its neighborhood in Paris, centered around a seasonal bistro and a marketplace. The offerings are exclusively products from small local producers committed to traditional and organic farming methods.

We created a tailor-made visual identity that aligns with L’Art du Quotidien: highlight the product, transparency, craftsmanship, small producers, conviviality, and quality, all while respecting an ecological and responsible approach. The goal for them was to become an institution in a vibrant Parisian neighborhood, showcasing exceptional expertise with an excellent quality-to-price ratio.

With a space thoughtfully designed in every detail, the visual identity aimed to be modern without being trendy. The concept of becoming an institution was conveyed through classic and timeless elements such as the stamp. The use of illustrations reinforced the idea of closeness, simplicity, and transparency with the customer.

Sign painting by Ateliers Victor Bert, illustration by Sébastien Gay, photography by French Bre(a)d Studio.

Julie Ciatti Photography specializes in headshots and portraits designed to enhance clients' confidence, with a meticulous attention to detail and a commitment to ensuring each client feels comfortable. Julie Ciatti crafts each session to showcase their distinct personality and style.

Julie Ciatti Photography uses Westiga as main typeface for logo, headline and heading, in addition to Kanik for subheadings and navigational elements and Red Hat Display for the body copy. Some selected texts are displayed in Promenade Italic.

Agricola Ridolfi, located in the heart of Romagna (Italy), specializes in the production of IGP Nectarine peaches. In addition to passion and expertise that allow it to offer a product of excellence, they have decided to make a corporate rebranding.

We designed the logo, visual identity and presented a study of packaging for e-commerce. Quality, territoriality and summer are the three elements that the company wants to convey. For this, inside the boxes, there are a tote bag and a postcard with a peach-based recipe and a Spotify playlist created ad hoc for a perfect summer mood.

The logotype is set in FK Screamer by Florian Karsten and Averia Serif by Dan Sayers. The additional types used for the brand are Red Hat Display by Jeremy Mickel and Stash by Jason Vandenberg.

Source: www.razorfish.com License: All Rights Reserved.

With over 1,400 employees and 15 locations across North America (as of December 2020), Razorfish is one of the world’s largest interactive agencies. The company has been acquired multiple times since its founding in 1994. In January 2020, the agency rebranded as Razorfish, returning to its original name after four years as Sapient.Razorfish.

Source: twitter.com License: All Rights Reserved.

The logo is in all-lowercase Cooper BT Medium (Bitstream’s digital extension of Cooper Black) with a custom ‘o’ that accentuates the angled stress in the original typeface. Unfortunately, it’s too light. The ‘i’ dot is also dropped and reduced, presumably to keep a safe distance from the ‘f’. With the ‘r’ on its other side, and the logo’s tight spacing overall, the ‘f’ is uncomfortably distant from everything. I guess one could rationalize this as 1970s-style tight-not-touching spacing, but some more thoughtful type modification — or entirely custom lettering — would result in a more cohesive mark.

Beyond the logo, Cooper plays a central role in Razorfish’s visual identity, including the corporate website and social media graphics. This extensive use by such a high profile multinational firm is further proof that the web design trend toward friendly, expressive serifs (and away from geometric sans serifs) is reaching the mainstream.

In general, Razorfish’s new look does a decent job riding the soft, warm wave of new tech typography. That said, while Bitstream’s Cooper is ok, if I was giving an old brand a new voice I would consider brand new type. There’s no shortage of contemporary reinventions of this subgenre, such as Doyle, New Kansas, and if you’re feeling especially lighthearted: Gooper.

Source: www.razorfish.com License: All Rights Reserved.

Source: www.razorfish.com License: All Rights Reserved.

Source: www.razorfish.com License: All Rights Reserved.

Source: www.razorfish.com License: All Rights Reserved.

Source: www.razorfish.com License: All Rights Reserved.

Source: www.razorfish.com License: All Rights Reserved.

Source: www.razorfish.com License: All Rights Reserved.

License: All Rights Reserved.

Source: twitter.com License: All Rights Reserved.

Social media profile banner with a straight apostrophe ('), sadly missing the curvaceous warmth of Cooper’s true apostrophe.

The concept for the new visual identity of Museo Civico San Rocco was inspired by the architectural elements of the exterior of, which allow to create a visual system composed of simple geometric elements. The central arches of the porch become the protagonist of the new communication. Three arches for the 3 exhibition rooms: devotional plaques, “The Earth and the Spirit” and a third part dedicated to temporary exhibitions. A dynamic design with versatile shapes, for a functional visual and current.

The typography pairs Red Hat Display with ITC Souvenir.