William H. Moyer, of Pottsville, Pa., received a V.S. (Veterinary Surgeon) degree from the Ontario Veterinary College in Toronto during the commencement held on March 28, 1891, according to a note in the Journal of Comparative Medicine and Veterinary Archives, vol. 12, no. 5, May 1891, pp. 261-64.

Afterwards, he set up a practice in Elizabethville, Pa., as indicated on this business card. Someone penciled in the year “1890” on the front of the card, and the name “J. Romberger” is written on the back.

Dr. W. H. Moyer,
Veterinary Surgeon and Dentist, Elizabethville, Pa.
Graduate of the Ontario Veterinary College, Member of the Veterinary Medical Society, of Toronto, Canada.
Four Year’s Practice with Dr. J. W. Sallade, V.S., of Pottsville, Pa.

The doctor’s name is set in John F. Cumming’s Karnac (Dickinson, 1884). The condensed low-contrast slab for his job description is unidentified – it’s similar to Skeleton. “Elizabethville, Pa.” is in a Gothic, possibly Boston’s. Additional typefaces include (an American version or relative?) of Antique Five, Latin Antique, a light Clarendon/Ionic, and what looks like Antique No. 310, Bruce’s version of Old Style Antique No. 7.

Source: www.flickr.com Uploaded to Flickr by Jens Jørgen Hansen, bogtrykker and tagged with “barnum”. License: All Rights Reserved.

20 pkt Barnum from Bauer & Co, shown in use in a small letterhead for Engelsk Beklædnings Magasin, advertising English menswear, lingerie, and hats. The store on Ringkjøbing’s Nygade was still in operation in the 1960s.

It was printed by A. Rasmussens Bogtrykkeri sometime in the 1910s. In fact this is not just an identical fount of Barnum used for this little print – this little print is set and printed from the exact same types now in my collection, when they was a part of the type collection at A. Rasmussen. The fount is together with its sisters on 36 & 60 pkt pin marked Bauer & Co Stuttgart. In 1897 the foundry was purchased by H. Berthold, Berlin, which continued to run the Bauer foundry as a branch.

Other typefaces include a Latin Antique – a style known in Germany as Breite Etienne – and one not further identified style (or two?) from the Romana genre, in roman and italic.

Remember that it is always possible to book a workshop if you are interested in playing with my rich collection of historical types and ornaments.

Source: www.flickr.com Uploaded to Flickr by Alan Mays and tagged with “no500page”, “duerer” and “latinantique”. License: All Rights Reserved.

A broadside printed in 1907 by David Bachman Landis, Pluck Art Printery, Lancaster, Pennsylvania.

Home Talent.
The Social Mandolin Club will hold a Musicale in the Landisville Band Hall, June 15, 1907
They will be assisted by a Reader and Vocalist.
8:00 sharp.
Adults, - - 15 cents. Children, - 10 cents.
Pluck Print, Lancaster, Pa.

“Home Talent” is in Page’s No. 500, and “The Social Mandolin Club” in the similarly boxy Duerer. The wide roman with split shade is Eclipse Shaded. Latin Antique is used for the remainder of the text.

Samuel H. Colesworthy, Jr. (1845-1921) and his family were longtime booksellers located at 92 Exchange Street in Portland, Maine. The datestone on the building at that address still says, "Colesworthy, 1829-1889" (and the round object affixed to the wall below the stone is a cannonball!).

Colesworthy’s business card is blank on the other side and likely dates to the late nineteenth century.

Established 1829.
S. H. Colesworthy, Jr.,
Dealer in Books, Stationery, and Wall Papers, Blank Books, Pocket Cutlery, Plush Goods, &c.
92 Exchange St., Portland, ME.

The name as well as the second to last line are set in Erratick (c.1887). Note the use of “&c” for “et cetera”. “Books, Stationery” and the last line are in a Latin Antique, while “Wall Papers” features Souvenir (1884), an all-caps Latin with curling terminals and a hatched splt shade. The high-waisted caps used for the small intermediate lines are from Outing. Last but not least, the sans at the top might be Gothic No. 122.

A sheet music booklet published by A.W. Perry & Sons’ Music Company in Sedalia, Missouri, consisting of variations of “When the Roll is Called up Yonder” and several other songs, composed by M.W. Butler – a pseudonym of Philip Perry (1859–1953), one of the sons of founder Austin W. Perry (1829–1900).

The song title uses a version of French Antique/Clarendon with a wonky lowercase, “variations” uses an Old Style Title-esque roman, “composed by” uses Jenson Old Style, the composer’s name Cheltenham Bold Extended, “50” in a wide roman, the publisher’s location in Latin Antique, and the name of the publisher in Gothic Condensed No. 5.

A nineteenth-century business card for Daniel Mohn (1838-1901), who was a shoemaker in Millersville, Lancaster County, Pennsylvania. Notice the illustration featuring an assortment of boots and shoes.

For a similar card, see N. T. Geho's Fancy Boot and Shoe Store, Reading, Pa. It also includes an illustration with an array of boots and shoes.

Daniel Mohn,
Manufacturer of boots & shoes, Millersville, Pa.
Repairing promptly attended to.

The two biggest lines are set in caps from Glyptic (1878) and Latin Antique. The other typefaces include a wide roman, a low-contrast Ionic (cf. the 1884 Palmer & Rey specimen), and an extra condensed Modern, possibly Extra Condensed No. 2 / 3.

Ah, the 1890s, a time in which cocaine was considered good for one’s health! “Cocaine” is set in Copperplate, a decorative all caps typeface designed by Herman Ihlenburg. “Toothache Drops” is likely Gothic Condensed No. 2 or, perhaps, ATF’s version of the face, Nos. 124/524. “Instantaneous Cure!” appears to be Latin Antique, which is distinguishable here by the shape of the C. “Price 15 Cents” uses Antique Extended (light). The rest of the fonts aren’t as easy to identify.

This version mentions that the drug was registered in March 1885.

Bauer’s Schmale Akzidenz-Gotisch in use for an ad from 1897 for a Nuremberg specialty, Ochsenmaulsalat. Christian Harrer, who ran a cannery on Karlstrasse 13, offered barrels of ten pounds for 3.70 Mark, to be delivered by mail. He also advertised various flavors of pickled gherkins. “Nürnberg” is set in a version of Latin Antique, a design that was known in Germany as Breite Etienne. The other typefaces including the narrower Etienne are not identified.

Notice!
Carriages, Wagons & Sleighs Repaired and Ironed by Practical Mechanics at Cheny’s Repair Shop, 412 North Christian Street, a few doors above Lemon.
Prices lower than the lowest. Do not Forget the Place. Give us a Call.
W. R. Cheny, Prop’r.
Pluck Print

A handbill advertising Cheny's Repair Shop, whose proprietor was William R. Cheney (1859–1932). His last name appears here in print as “Cheny,” but his gravestone adds an extra e—“Cheney.”

David Bachman Landis of Pluck Art Printery (later known as Landis Art Press) printed this piece with the “Cheny” spelling, and he also printed a separate business card for him using “Cheney”—see W. R. Cheney, Carriage Builder, Lancaster, Pa.

Lancaster city directories document the spellings of William Chen[e]y's name and his business and home addresses between 1877 and 1903 (see below). Based on the addresses alone, it appears that the handbill above (with 412 North Christian Street) dates to 1888 or 1890, while the business card (26 North Christian Street) corresponds to the directory entries for 1892 and 1896. If 24—instead of 26—North Christian Street represents the same location, then the city directories show that he continued in business there during 1897 and 1898.

See Alan Mays’s Flickr post for additional details about William Cheney's business.

With the exception of Challenge (BB&S) and the unidentified gothic of lighter weight, all typefaces seen here also appear in a similar layout for another advertisement printed by Landis, see “The New Singer Vibrator!” handbill. “Carriages” and “412 North Christian Street” are set in two sizes from Gothic No. 122. The design of this typeface varies greatly from size to size. While the larger sizes have a G with bar, diagonal terminals in C or S, and an R with curved leg, smaller sizes feature a barless G, horizontal terminals, and a straight-legged R.

A handbill extolling the virtues of the Singer Vibrator, which was advertised as a "new" sewing machine in newspapers and magazines beginning around 1888.

David Bachman Landis of Pluck Art Printery (later known as Landis Art Press) printed this piece.

Before buying a sewing machine, it will pay you to call and examine
The New Singer Vibrator!
You will find it the lightest running and simplest constructed machine in the market.
A full supply of needles, oils, and parts for all sewing machines.
Repairing promptly attended to.
Singer Manufacturing Co., Stevens House Block, No. 4 South Prince St., Lancaster, Pa.
Chris. Myers, agent.
Pluck Print

“The New” uses caps from a French Antique/Clarendon Extended, and “Before buying” appears to be Latin Antique. “Singer Vibrator” is No. 500, which was first shown as wood type by William H. Page in 1890. “Lightest Running” is Egyptian Extra Condensed, while “Needles, Oil and Parts” is set in Pynson. There’s also a Ionic, Old Style Bold, as well as five more typefaces that have not been tracked down yet.

Pennsylvania Railroad
Free Pass
This pass is good on all railroads provided the bearer walks, carries his own baggage, swims all rivers, and stops at Huggins, the Tailor, 207 Locust St., Harrisburg, Pa.
Return ticket.

Someone clipped this spoof of a railroad pass out of a newspaper published sometime in 1906 (the text on the other side of the clipping helped me to determine the year).

Despite the promise of a potentially valuable "Free Pass" for the Pennsylvania Railroad, it becomes quickly apparent that there's a catch. "This pass is good on all railroads," it says, "provided the bearer walks, carries his own baggage, swims all rivers, and stops at Huggins, the Tailor, 207 Locust St., Harrisburg, Pa."

Edgar J. Huggins, who's listed as a "merchant tailor" in Boyd's Directory of Harrisburg and Steelton for 1908, used this fake pass as an ad to attract potential customers to his shop in Harrisburg, Pennsylvania.

It's likely that Huggins' Free Pass ad appeared during 1906 in the Harrisburg Telegraph newspaper, but I haven't been able to figure out exactly when (I did locate other “Huggins the Tailor” advertisements in the issues for March 22 and May 9, 1906).

At first I was puzzled by the illustration. Why would a railroad pass—even one that's intended as a joke—depict a canal boat being pulled by horses rather than a locomotive pulling a train? (See a rotated version of the ad for a better view of the boat.)

But after considering it further, I think that placing a canal boat on the Return Ticket extends the joke by suggesting that the pass holder—who presumably has already had to walk, swim, and carry his own luggage to get to his destination—will have to return home on a form of transportation that was already outmoded for passenger travel well before 1906.

For another mock railroad pass used as an advertising novelty, see Pennsylvania Railroad Pass, Hess and Flinn's Station, 1882.