Estudio Soroche was founded by space and object designers Claire and Fran when they moved to Peru two years ago. Their visual identity was designed and art directed by Paula de Álvaro:

I developed the graphic identity of Estudio Soroche starting from graphic references that contextualize the studio and the style of posters that I found in the streets of Cusco when I travelled to this city. Focusing on the compositions, colours, typographies and techniques they use to make these posters, many times by hand, creating irregular and imperfect letters and layouts. The typeface Serial B Blur (by Dum Dum Studio) and its imperfections matched this idea and concept.

Serial B Blur is supported by a version of Clarel Serif used in all caps.

We collaborated with local band Clubz and created an aprés sport inspired collection, to celebrate their eighth anniversary.

We chose Mexcellent to commemorate the 1968 Olympics in Mexico. It’s paired with Reforma Sans, the first typeface designed by Mario Julián under the tutelage of and in collaboration with Aldo Arillo. This typeface is inspired by the street where Dum Dum Studio is located. In addition, we used Serial A and Clarel Serif to reflect both the graphic style of Dum Dum and the aesthetic and vibe of Clubz. Kozuka Gothic is used for some Japanese bits.

The merch was designed by Mario Julian and screen printed by Presuntos Impresores. Photos by Regina Delgado. The flyers to announce the launch were designed by Regina Delgado. The collection is available from Dum Dum Studio’s online store.

Flyer for Sounds Vol. 21 by Tavo Fdz, the latest edition of Dum Dum Studio Sounds: a playlist made by people around the studio. All four typefaces are designed by and available from Dum Dum Studio.

Clarel Serif in use for See you on the other side, a series of “typographic posters with simple positive affirmations and words to help brighten your days,” created by Mexican artist, designer and muralist by Hola Lou.

Socks from the Water Your Plants Collection by Dum Dum Studio using their typefaces Serial A and Clarel Serif and a yet unidentified monospaced sans serif [Serial C, see comments].

Flyer for “Welcome to Greenland”, a cannabic experience by Dum Dum Studio in collaboration with High Social Dinner. Photograph by Lea Stuedahl.

Four typefaces in use: Serial A and Clarel Serif from Dum Dum Studio plus Millionaire from Altiplano and Windsor Elongated (originally from Stephenson Blake).

A series of flyers for workshops in ceramics, graffiti and more, held at Dum Dum Studio. The typography combines two fonts designed at Dum Dum Studio, Serial A and Clarel Serif.