Omnes on Plum’s Parenting Unfiltered website from 2015.

Omnes is the primary brand typeface of Plum Organics. Launched in 2007, Plum offers a line of organic baby foods that includes fruit puree and toddler snacks. The rounded sans serif by Darden Studio has served as the typographic backbone of the visual identity for several years now. Omnes is used in a range of weights and styles, on the website, for packaging, in advertising, and more.

Omnes as used on the portable baby food pouches. For the packaging on the right, it’s paired with Hogar Slab Script. The Plum Organics logo pairs custom script lettering with Bryant.

Plum occasionally uses Omnes with some of its alternate glyphs; see the single-storey a and g and the straight-sided y.

Two box designs for the “tots” line of toddler snacks. In addition to the alternates for a g y, “Multigrain” additionally shows the optional “beardless” G included in Omnes.

Series of adverts from the “Parenting is hard” campaign.

Omnes is used with its standard forms for a g y for the “all yummy. no crumby” ads.

The current website (2021) uses Omnes in two light weights, for menus, headings, and button texts.

Omnes Bold Italic (with alternate y) in use for the “We’ve been there” series of short video clips, made to help parents “laugh, cry and celebrate all the unfiltered moments along the way.”