Corporate image redesign for Gancedo, a Spanish interior design textile brand with a 75-year legacy in the market. We’ve designed a new visual identity, a renewed personality, and a differential communication campaign.

The logo uses Boutique; information is set in Aperçu and Aperçu Mono.

Design by Murray Branding & Design. Branding strategy by Nadie.

This promotional website is not the absolute best thing to grace the world wide web. The typography and layout are nicely set, but images are of low resolution and the architecture is rather dubious. It is however an interesting study in the aesthetics of luxury in the app age.

With an accent of gold, classic high-end Sackers Gothic and retro-tinged Boutique are supposed to give potential investors a sense of heritage, despite the fact that the buildings themselves are more Qatar than Gatsby. As you get deeper into the website you find cataloges and information talking in a far more contemporary tongue of techno-infrastructure with Silicon Valley’s geometric darlings Circular and Aperçu.