The second delivery of the new SS21 collection from Goodbois revolves around nostalgia-inspired looks from the United States and the Allgäu region in Germany. The knit sweater is the gate to the combination of sports and mature looks.

As you can easily see from the name and slogans, the primary font – Marlboro, URW’s version of Neo Contact – was adapted from a very well-known brand and coincidentally creates the same center with the shape and type of the letters.

“Alright” is designed to be very personal, which is reflected in the handwritten, graffiti-like look of the logo. Everything in here is part of the earlier delivery of mental care, the topic throughout the entire collection of SS21.

Creative direction: Goodbois.studios & Julian Schröpel
Photography: Nepomuk Boesker
Motion design: Florian Schröpel
Graphic design assistant: Nidus Müller & Curtis Spahl