Baskerville-Antiqua in use https://fontsinuse.com/typefaces/161977/baskerville-antiqua Baskerville-Antiqua in use. Bauer’s Baskerville-Antiqua and Kursiv is a revival of John Baskerville’s types, issued in or before 1924. A licht (open) was added in 1929. [Wetzig 1926–40] en Copyright 2026 , FontsInUse.com LLC Thu, 16 Jul 2026 20:33:48 +0000 Thu, 16 Jul 2026 20:33:48 +0000 3600 <![CDATA[Atrax ad by Bauersche Gießerei]]> https://fontsinuse.com/uses/20356/atrax-ad-by-bauersche-giesserei

Source: www.flickr.com Uploaded to Flickr by Kirsten Solveig Schneider and tagged with “atrax”. License: All Rights Reserved.



Advert for Heinrich Jost’s Atrax in Typographische Mitteilungen, volume 23, issue 11, November 1926:

Die neue lichte Werbeschrift von größter Reklamewirkung. Gut lesbare und künstlerisch eigenartige Zeichnung machen die Atrax für die Auszeichnung einzelner Zeilen in Reklamedrucksachen besonders gut geeignet und für jede Druckerei unentbehrlich.

Translated into English, the copy reads:

The new inline advertising typeface with the greatest publicity impact. An easy-to-read and artistically unique design make Atrax particularly suitable for highlighting individual lines in commercial printed matter and indispensable for every print shop.

The roman is Baskerville-Antiqua, a revival of John Baskerville’s types, issued by Bauer in 1924.



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