OH no Type’s Hobeaux Black is used for the logo.

Hetero Awesome Festival (yes, it was named that) was an event held in Boise, Idaho, between June 20 and 21 of last year at Cecil D. Andrus Park, within a stone’s throw of the state capitol. Organized by Mark Fitzpatrick – owner of Old State Saloon in nearby Eagle, current GOP candidate for state governor, and noted dingus – the event ostensibly celebrated “Traditional Values”™ (a dogwhistle for queerphobia) and, uhh… how should I put this?

Ah right, it stunk. [Jon Lovitz voice] It stunk!

The event was a complete and abject flop – being outclassed and outmanned by the Boise Pride parade happening at the same time, as well as being parodied by the drag/burlesque performance “But, What About Straight Pride?” held at the Balcony Club in the same city. About the only good thing that happened there was local queer artist Daniel Hamrick accidentally being brought on stage and doing a pro-trans protest song, which I think deserves a “hell yeah.“

About 30–50 people attended the event, which should tell you how insignificant it was in the long run. Overall, it was just… eurgh. Hamrick’s performance, though… that earns a point.

1/10; would not awesome again.

Ditto, with tagline also set in Hobeaux. “VOLUNTEERS AND SPONSORS NEEDED” is set in Dharma Type's Bebas Neue (presumably the dafont.com version). The date and the URL are in Chaloops. “Hetero” is set in Heiback and “AWESOME” in Microgramma.

For the 61st Chicago International Film Festival, the visual identity was meticulously anchored in the enduring precision of the Swiss International Style. Embracing the powerful simplicity of Neue Helvetica, a stark black and white palette, and structural efficiency, the core design provided a refined, minimalist stage.

Our ambition, however, was to celebrate the vast, vibrant world of film genres. This was achieved through a compelling typographic dialogue: carefully selected display typefaces, each echoing distinct film tropes and design tendencies, were introduced as dynamic accents.

These genre-specific types acted as exuberant bursts, dramatically contrasting the austere Neue Helvetica. They symbolize the immersive narratives of cinema ‘breaking through’ the festival’s foundational elegance, creating a design that is both disciplined and thrillingly expressive—a true homage and love letter to the design language of film.