Creating an exciting cottage cheese brand in a boring (but booming) category.

Cottage cheese is having a boom in popularity. Knowing the market lacked a cool brand, Mili approached us to help create a new type of cottage cheese brand. One that puts curds on the map and makes people actually proud of the product.

We first helped understand the category, identifying all the bland cliches, such as blue colour themes and boring visuals. We created a bold logo type, with a vibrant pink colour theme and an illustration of Mili front and centre to help the Curdi brand become ownable, distinct and unapologetic.

As a mother, community leader, and founder of a Black-led health charity in London, Ontario, Granny P’s founder Mystery Furtado came to us with more than a product, she came with a legacy. Her Belizean grandmother's sea moss recipe had been passed down through five generations, and she was determined to share this ancestral superfood with a broader audience. When it came time to bring this recipe to Canadian market, she needed packaging that could honor this legacy while competing in a wellness industry that often tokenizes ethnic foods.

Since our favorite foundry here at Eye Candy is Sudtipos, PSTL’s Hegante was an easy choice. It is paired with Agenda by Greg Thompson Type.