Visible Visible created the identity for the new Bordeaux based lingerie brand Goguette.

Goguette was born from the desire to create absorbent and reusable lingerie in which women feel pretty, comfortable and free.

The wordmark set in Queens by Kilotype is half upright and half italic, with the u modified to be both at the same time. In the brand book and promotional graphics, Queens is used for headlines and larger text, while Silka Mono by Atipo is used for smaller text and captions. Both are beautifully accompanied by intimate photography.

Animations on social media bring to life and interact playfully with the wordmark.