Creating an exciting cottage cheese brand in a boring (but booming) category.

Cottage cheese is having a boom in popularity. Knowing the market lacked a cool brand, Mili approached us to help create a new type of cottage cheese brand. One that puts curds on the map and makes people actually proud of the product.

We first helped understand the category, identifying all the bland cliches, such as blue colour themes and boring visuals. We created a bold logo type, with a vibrant pink colour theme and an illustration of Mili front and centre to help the Curdi brand become ownable, distinct and unapologetic.

Cover of the booklet

The publication Parlami d’Amore… is the end result of an anthropologic and ethnographic research on the wedding practices in the beginning of the century. It somehow follows the story of a young girl who is getting ready to get married, describing along the way all the customs and traditions which used to make up the period before and after the ceremony. An in-depth anthropology research has provided both written memories and old photographs coming from a variety of different people, now in their old age, which were collected, studied and eventually published in this small booklet, which was then gifted to all the participants.

For the typography I chose Louise for its resemblance to the handwriting of people in the beginning of the 1900s, with a certain beauty to the trait which was then taught in school. Calvino was then chosen for the entirety of the body text. It's a beautiful font and it reads well. The closed format is A5, printed on uncoated paper by choice. In fact, given that many of the written artifacts collected were on very simple and ready available paper, I felt the need to translate that in the choice of the simplest paper possible.

Contents and prefaces

Poems and pictures

Example of a chapter beginning

22 Cucina Isolana is a restaurant in Cefalù, Sicily. Calvino and Calvino Grande by Zetafonts are used for the visual identity, often featuring the italics, and with a custom 22 ligature for the logo. The supporting sans is Macklin Sans by Malou Verlomme.

Type Design Class is an initiative by Dutch designer Viktor Baltus of the Old Type Foundry, offering creative classes for (type) designers. The website’s own typography mainly combines Calvino and Calvino Grande by Andrea Tartarelli (Zetafonts, 2021) with Roboto Condensed. Button text is rendered in ITC Avant Garde Gothic.

The illustrations use additional typefaces which are not listed here.