Designed by Helmut Matheis (Ludwig & Mayer, 1958). His Charme (1957) is slightly lighter, with main differences in ‘zIJKP’. Slogan is sometimes listed as Charme Bold. Gans had it as Escritura Fantasía.
Adopted by Letraset for dry transfer lettering in 1986 [Letraset sheet].
Not to be confused with Slogan (Nebiolo, 1957).
Slogan in use
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