“Initially offered in 1955, Filmotype Prima was one of Filmotype’s earliest Free Style typefaces based on popular informal hand-painted lettering styles of sho-card lettering artists of the era.” [Filmotype]. Polar is a related bolder style.
Copied by VGC as G-11. [VGC 1969]
Digitally revived and expanded by Patrick Griffin and Rebecca Alaccari in 2011. See Bitstream’s Impress for an earlier digitization. Rachel by ImageLine is another alias [Solopedia].