Politiet – the National Danish Police – had no common identity before e-Types was awarded with the task of creating a new unifying design. Taking action to create a well-needed united expression, e-Types developed a new visual identity for the Danish Police that links past and future – preserving the Danish national coat of arms in a modernized, redrawn edition.

Essential to the task was to express the Danish unique approach to authority. Playtype designed a bespoke typeface named Politi as well as a logotype with an open P – as a creative translation of an accessible authority.

Homepage of politi.dk in 2022

Website detail of politi.dk in 2022. The Politi typeface is paired with Arial.

English-language version of politi.dk in 2022

Faroese website politi.fo in 2022