Ding is a new home-repair subscription service by HomeServe. From Wildish & Co:

Whatever the job – big, odd, important, little or long. Just DING and it’s done. Built on a confident, neighbourly and chipper personality, the brand world was carefully designed to maximise recognition and trust.

The London-based agency used F37 Kookie Black for its bold but soft charm and playful style, which compliments the delightful illustrative mascots.

Naoto is a voluntary association created with the aim of supporting the Regina Margherita children’s hospital in Turin, Italy. Raised funds are donated to the Pediatric Orthopedics and Traumatology Department.

The founders’ desire has always been to present a playful and funny image, which could attract donors, but above all make the hospital patients feel at ease. For this reason the name takes inspiration from Naoto Date (伊達 直人), the original name of Tiger Mask, the manga hero who won wrestling matches to donate the proceeds to children. And let’s face it, children love tigers!

The brand identity designed by Kalla is bold and playful thanks to the F37 Kookie Black font by F37. The Japanese glyphs are custom. Some small text (such as the email on the business card) uses Poppins.

Type is alternated with instinctive and raw traits like those that children draw on paper. Just like the illustrations created by Kalla, they are nothing more than recolorings of the little patients’ drawings.

MakHalal is a fast food franchise, founded in 2016 in Small Heath, Birmingham. Their vision was to create something that celebrated the concept of Halal and wanted to build an environment where food lovers could socialise, share their mutual appreciation for burgers and have a great time.

F37 Foundry’s F37 Kookie is used during a redesign of MakHalal’s branding, alongside Vernon Adams’s Pacifico. F37 Kookie has unusually squidgy and legible features making it the friendliest font imaginable.

Rebrand comment from De:strukt Studio website:

We created a cohesive visual identity, including elements such as packaging, advertising, menu design, signage and uniforms. This will help to create a consistent look and feel for the restaurant. We developed a brand voice and messaging strategy looking at taglines/slogans that capture the essence of the restaurant, as well as crafting social media posts that reflect the brand's personality.

F7 Kookie quote from Riccardo, De:strukt Studio:

MakHalal are all about having fun and providing food that is quite quirky. We needed a font that would reflect this into their new branding. F37 Kookie was the answer, the blocky, rounded edges gave the brand a soft feel but it was really the “k” that clinched it for us as it showed the energetic side of the brand which tied in nicely with the company’s personality.