Brite by Scotch-Brite is a new line of kitchen cleaning tools from 3M, launched March 1, 2026, at Target, Walmart, and Amazon. The collection – which includes a Dishwand, Palm Scrubber, and Scrub & Wipe, each with a matching Drain & Dry Stand – is designed to sit on the counter rather than hide under it, targeting Gen Z and millennial consumers who want their cleaning tools to reflect their personal style.

From 3M:

Your cleaning routine is about to get a serious glow-up – the first collection of its kind shaking up the category with bold, beautiful, and thoughtfully-designed tools that prove everyday essentials don't have to be boring.

OH no Type Co.’s Ohno Softie appears throughout the campaign in its Black weight, driving the display typography across packaging, in-store materials, and social content. The font's fully rounded terminals and soft negative spaces make it a natural fit for a product line built around the idea that cleaning can feel good – its warmth and bounce matching the collection's bold fuchsia, yellow-green, and teal color palette. The supporting sans is Poppins.

Product, packaging, and identity design by Katlyn Echeverri, Brand Design Principal at 3M.

Stari is a partner student project created with Virginia Liu for the Color Theory class taught by Adam Ross at ArtCenter College of Design. This project takes the form of a hypothetical blind box series.

In a realm where ancient craftsmanship meets the cosmos, Stari were born: modern talismans inspired by traditional Chinese knots. Each knot threads together unity, harmony, and boundless fortune, while each color carries its own emotional frequency and symbolic energy. To collect a Stari is to collect a moment of synchronicity, and a small reminder that magic reveals itself when we remain open to wonder.

The identity system uses Neue Montreal by Mat Desjardins as the primary sans serif, grounding the brand in contemporary clarity and structure. Lucy Rose by Ellen Luff introduces elegance and sentimentality, subtly echoing tradition and storytelling. Ohno Softie by James Edmondson is reserved exclusively for the logotype, its rounded, plush forms reinforcing the warmth and playful tactility of the blind box experience.

Fruit Riot, a sour candy brand under Beyond Better Foods, sports a punchy wordmark set in Ohno Softie by OH no Type Co. – a fitting choice for a name that practically demands a squishy, and energetic treatment. With its bulbous forms, exaggerated curves, and lively rhythm, Ohno Softie captures the sensory overload of a sour candy experience.

The packaging and website include Alyc from Ultra Kuhl for supportive squishiness, and FontPanda’s Think Thick for bringing the irreverent and informal vibe even further.

This was an April Fool’s joke, there is no sour broccoli candy available!

Merch!

Evergreen is a female-founded and women-ran company committed to healthy and delicious breakfast foods. Evergreen's recent rebrand by Ptarmack masterfully employs the typeface Ohno Softie by OH no Type Co. across print and digital platforms, creating a cohesive and inviting visual identity. On their website, Ohno Softie is utilized in the wordmark and throughout the site, enhancing the brand’s approachable and friendly persona.

The packaging design further showcases Ohno Softie’s versatility. All weights of the typeface are employed, effectively conveying essential information while maintaining visual interest. Notably, Softie performs exceptionally well in small text, ensuring legibility without compromising the brand’s playful aesthetic. By consistently integrating Softie across its website and packaging, Evergreen establishes a unified and engaging brand presence that resonates with healthy eaters everywhere.

Ptarmack had this to say in their case study of the project:

Inspired by the warm & fuzzy feelings of a hot stack of waffles, we created a brand mark that felt like something you’d want to cozy up to … or take a bite out of. Bubbly letterforms (designed by Oh No Type Co.) evoked the approachable energy of the brand, and the integrated heart icon nodded to Evergreen’s role as your breakfast BFF.

Tidal is a biannual fashion and pop culture magazine that blends refined taste with a playful, optimistic spirit. Issue 18 features cover star Ziwe as shot by Myrthe Giesbers, and inside there are profiles on Honey Balenciaga, ALOK, and Dua Saleh.

Led by creative director Tida Tep, each issue of Tidal is unique and celebrates a wide typographic palette – including custom lettering and type design by Douglas Hayes, who also drew the magazine logo.

“Ziwe” is a custom lettering by Tida Tep and Douglas Hayes

“Loose Ends” is set in Holloway by Douglas Hayes (Coming soon? Someone should honestly ask Doug to release it ASAP).

Nero Alto by Mateo Broillet is used for “A Taste of Honey”, paired with Feature from Commercial Type.

“In the Mood” mixes Buxom by Facsimile Fonts, Megabase from DJR, Ohno Softie from OH no Type Co., Tiny by Jack Halten Fahnestock, and Funkford by Dave Coleman.

“Coastal Cool” in tightly spaced Megascope from David Jonathan Ross’s Font of the Month Club

“Dua Saleh” is set in David Jonathan Ross’s Megabase.

“Golden Hour” is set in Mānuka Slab from Klim Type Foundry.

“ALOK” is custom lettering by Douglas Hayes.

Back cover featuring Honey Balenciaga shot by Boe Marion

Earth Alliance is a worldwide although US-centric organization at the meeting point between ecological fight and the creative industry. Earth Alliance was co-founded by actor Leonardo Di Caprio (with Laurene Powell Jobs and Brian Sheth) in 2019 and heavily advertised as such at first, but we noticed the disappearance of his name from their main channels headers, maybe due to the recurring questions around the actor's ethics and way of life (partners systematically under the age of 25…).

Delicious Nuggets are the first main public content released by Earth Alliance, in the shape of a website featuring articles targeted to creators interested into using their voices to raise awareness around climate change, as well as a fund to foster such creators. From the Nuggets website:

Nuggets are bite-sized, science-backed snacks to help creators—like you—change the conversation about the climate crisis.

Earth Alliance features a festival of typefaces for their “Nuggets”, with visual cues inspired by (online) magazine design. The three main families are Kilotype's Queens, NaN Tragedy, and Colophon’s Basis Grotesque. Each nugget, treated as an independent article, can feature a range of additional titling fonts, although some of them (Review, Ohno Softie) are used across different nuggets. The font license budget of this project might have been juicy.

Wall calendar for 2023

Risograph printed artwork for the 2023 edition of The Happy Club’s “Mix & Match Calendar”. For this calendar, buyers choose an artwork for each month from a large number of limited edition prints.

The calendar itself is set in GT Ultra Ultra and GT Ultra Median. The artwork for September on the calendar shown here is designed by Sebastian Berbig and set in Ohno Softie and Degular.

Full view artwork

Framed artwork

Risography raster details

Makelog, the “what did we ship this week?” company, recently came out with a refreshed identity and website, designed by Logan Liffick. The logo utilizes Obviously from OH no Type Co. and Ohno Softie for headlines. Figtree by Erik Kennedy in use for the supporting text.

The new UK brand Eat Curious describes itself as being on a “mission to help everyone discover new ways to eat healthy and delicious plant-based food, without taxing the planet.” Fiasco Design set out to help them on their mission by creating a colorful and vibrant brand that will pop out amongst competitors in the supermarket aisles. To help see that idea through, they utilized Obviously from OH no Type Co. as their brand font, which they describe as “unapologetically bold, with luscious curves and details that are good enough to eat.” The brand system includes wonderful illustrations by Madrid-based illustrator Miguel Angel Camprubi and food styling and photography by Alan Newnham and Rachel Miles.

Rubik by Hubert and Fischer is being used for text on the website and Ohno Softie by OH no Type Co. can also be spotted on a badge that says “100% Plant Based. I'm Vegan Friendly.”

[Edit: the logo uses Champ by Typeverything, see comments].

Gotta love the eat-curious.com website contact form!

Ohno Softie Bold used on a header card for acrylic “double dagger” earrings.

Studio Peachy is a Québec, Canada-based shop specializing in creating "Accessories for Everyone".

Designer and Illustrator Katrin Emery uses Ohno Softie by OH no Type Co. throughout the brand to compliment the bright and fun feel of her products. The Studio Peachy online shop also uses two other soft typefaces — Coniferous in the Studio Peachy logo, and Cooper BT for headlines. Rounding it out is sharp and modern Karla for body.

Ohno Softie Regular and Bold used on an acrylic diamond-shaped keychain that says “Self Love Club”.

Ohno Softie Regular etched into a neon green keychain that says “Gender? No Thanks!”

The Studio Peachy website, captured August 2022. Coniferous is used in the logo at the top of the page, Cooper BT is used for headlines, and Karla for body copy.

Katrin Emery with a table full of Studio Peachy acessories; Ohno Softie is used on everything from the shop sign to the price stickers.

Designer Luke Williams (Bone Design) used Ohno Softie Black to make this striking black and gold flyer for a neighborhood yard sale day in Newburgh, New York.