From Veracity’s website:

Veracity was created to help you figure out what your skin is trying to say. Instead of relying on age, skin type, or race to determine your skincare routine, we use simple at-home testing to gather real data about the current state of your skin and health, and offer you products based on your own unique biofactors.

NYC-based design studio The Inlay took inspiration from the beauty and precision of biology and ecology to design the identity for the brand. Matching a vibrant green color and subtle dancing lines, the brand is using TheW NYC in all-caps Roman & Italic to address its messages and motos, as well as its logo. All other information is set in Mr Eaves Modern. This typeface combination is used from packagings to social medias ads, being printed on very different materials along the way (bottles, cardboard, clothing…).

TheW NYC is part of TheW family and available from Swiss Typefaces.