Brownie Points is Black-owned and operated outlet for the goods designed by Texas-born, LA-based artist/comedian Rinny Perkins. It creates identity-reflective art through retro advertising to take up space and give voice to those who feel unheard. From the website:

What started out as Rinny’s 70s-inspired collages and self-published zines in 2017 turned into this fully fleshed out shop where we celebrate showing up as we are and that means not holding our tongue when it comes to dating, sexuality and mental health.

In 2022, graphic design sudio and Brazilian creative duo Monga Design were asked to create their new visual identity, which needed to be retro but at the same time contemporary.

The main fonts in use are Rabbit Hole Display by Tomasz Pawluk (@boafff) and Perfectly Nineties by Jen Wagner. The shown tote bag and labels additionally feature a range of other fonts, including Bookmania, Lazybones, Cooper Black, and Sloop Script.