Brands&People developed the complete identity system for Mutt, a modern pet wellness brand that produces high-quality food for life companions. The logotype is set in Taxi (by Typeverything), whose distinctive personality gave the brand its confident and friendly tone. It is paired with ITC Garamond, Fragment Mono and Libre Caslon Text.

Işıl Gün is a Turkish stylist and set designer based in Milan. Each of her projects reflects a sophisticated, eclectic, and irreverent eye, shaped by a unique style that blends retro influences, surrealist elements, bold textures, and strong contrasts—always with an elegant and unmistakable touch.

She partnered with DilloStudio who designed the new identity directly from this coexistence of opposites: a vibrant and varied palette creates unexpected and lively combinations; geometric patterns echo the aesthetics of the 1970s, while surreal compositions mix illustrations, classical busts, animals, and natural stones in a dreamlike, personal language.

The logo features Blackest by Zetafonts, a typeface that merge radical design references with nods to Turkish visual culture. GT Alpina Condensed by Grilli Type and Fragment Mono by Wei Huang are used respectively for headlines and paragraphs.

Design by Mattia Finardi with direction from Marco Fogaccia. Web design and development by Daniele Capelli.

Source: oligarchy.ca Eric L. Chen. License: All Rights Reserved.

ActiveLabour is a sublabel of OLIGARCHY,

an independent publishing label led by Eric L. Chen with releases focused on themes of power, resistance, and care. Setting out to communicate alternative points of view, the label has evolved into a publisher of print, audio, and products through familiar and experimental formats.

The theme for ActiveLabour’s third season is “Work Anywhere”. Design by Eric L. Chen, making early use of Innersense’s upcoming Auger, paired with Neue Haas Grotesk and Fragment Mono. Images with Felix Luke, animation with Denzel Arthur.

Source: oligarchy.ca Eric L. Chen. License: All Rights Reserved.

Source: oligarchy.ca Eric L. Chen. License: All Rights Reserved.

Source: oligarchy.ca Eric L. Chen. License: All Rights Reserved.

Source: oligarchy.ca Eric L. Chen. License: All Rights Reserved.

Source: oligarchy.ca Eric L. Chen. License: All Rights Reserved.

Source: oligarchy.ca Eric L. Chen. License: All Rights Reserved.

Source: oligarchy.ca Eric L. Chen. License: All Rights Reserved.

Source: oligarchy.ca Eric L. Chen. License: All Rights Reserved.

Source: oligarchy.ca Eric L. Chen. License: All Rights Reserved.

Source: oligarchy.ca Eric L. Chen. License: All Rights Reserved.

Source: oligarchy.ca Eric L. Chen. License: All Rights Reserved.

Source: oligarchy.ca Eric L. Chen. License: All Rights Reserved.

Source: oligarchy.ca Eric L. Chen. License: All Rights Reserved.

Source: oligarchy.ca Eric L. Chen. License: All Rights Reserved.