Visual identity for Martl, a nail studio in Madrid that moves away from the conventional codes of the industry and proposes a different way of seeing: nails not as an accessory, but as language and expression.

The identity is rooted in hands as a point of contact with the world. In the fingers, their movement, and the spaces created between them. That is where the structure lies: in space and silence. The visual system is built around this gesture, incorporating elements from the universe of nail art such as diamonds, glitter, and stickers.

The identity reflects a sober and conceptual brand that combines precision and sensitivity. It exists in a balance between mature femininity and a raw, almost underground attitude. A brand that avoids perfection and the promise of transformation, choosing instead to focus on what is already there.

Photography by @zooooooooooooooooe.

Diabetes Mellitus is a book featuring the work of artist Aucke Paulusma. Along with the eponymous exhibition curated by Bram Groenteman, it explores the (in)visibility of this chronic illness. The publication also offers a rich exploration of the exhibition’s themes, featuring essays by Edwin Becker, head of exhibitions at the Van Gogh Museum, and curator Bram Groenteman. It was designed by Studio Berry Slok.

The current identity for art center Kunsthaus Potsdam was designed by Onck West, using Affairs and FT Kunst Grotesk throughout. From the studio’s case presentation:

Kunsthaus Potsdam was founded in 2000 by the artists Hubertus von der Goltz and Frank Michael Zeidler in the former equestrian military hospital of the Garde-Ulanen barracks in Potsdam. The building now houses an exhibition hall and several artists’ studios. With the arrival of a new curator and a renewed focus on contemporary art, the Kunsthaus asked Onck West to develop a fresh visual identity. Our design was inspired by the extraordinary building and the time in which it was created.

Mon Oncle is an intimate restaurant with an open kitchen situated in Tullinløkka, Oslo. For Espen Holmboe Bang’s latest opening in Oslo, Omhu Projects have balanced a formal atmosphere with a soothing milieu, incorporating colour with a modern and slightly feminine expression to create a contrast with the classical references within the menu. The visual identity was designed by Bielke&Yang and features Affairs by SM Foundry.

Website and visual identity for A Present Force, an independent design practice founded in 2025.

It is named “A Present Force” because despite the lack of representation in leadership, women are very much a present force in design. We are a female-founded practice based on a collective model, and the majority of our collaborators (illustrators, software engineers) identify as female or non-binary.

Eklips was chosen as our primary typeface, and it’s paired with Affairs and Diatype.

Justified Studio crafted the brand identity for Native, a next-generation investment platform designed to empower creators, entrepreneurs, and communities. The branding translates Native’s vision of financial inclusivity and innovation into a bold and distinctive visual language.

Typography plays a crucial role in this identity. Ginka (from Lift Type), with its sharp, expressive forms, is used for impactful statements, reinforcing the brand’s forward-thinking nature. It is complemented by Affairs (from SM Foundry), a refined and elegant serif typeface that adds a sense of trust and editorial clarity. This contrast between experimental and classic typefaces mirrors Native’s balance between disruptive technology and credibility in the financial sector.

kaméidi kollektiv is a Hamburg-based project started by four friends who wanted to give the good old puzzle magazine a fun, youthful twist in the form of fragwürdig gazetta. Besides the classics – like picture riddles, number puzzles, and crosswords – you’ll find plenty of comics, illustrations, and short texts throughout the issue.

The whole thing revolves around this edition’s theme: sports illustrated (but in our own weird and wonderful way). The collective is made up of Janina Blum, Tim Wolff, Joana Haagen, and Lisa Pütz. Janina and Tim take care of the graphic design and layout, Joana and Lisa do the illustrations – but honestly, they all kind of do a bit of everything.

Dialogues is a magazine that goes both broad and deep on the vast impact of articifial intelligance. The Atlantic’s creative marketing studio, Re:think, assembled a diverse cast of journalists, technologists, artists, scientists, and academics to engage in thoughtful, nuanced conversation on AI, society, and what comes next. Dialogues is produced for and with the support of Google.

Covers of issue 1 (2023)

Cover of issue 2 (2024)

You can find Arclin everywhere. Their technologies make your homes and cars safe, your foods and fields grow, your water clean, and your pharmaceuticals heal. Sparked by recent acquisitions, Arclin sought to move their reputation from a chemical and applications company to a global brand that develops mission-critical technologies the world can’t live without.

The stenciled wordmark, which is a modified version of Stellage Constructed, visualizes the relationship between the seen and the unseen. The implied connections of the letterforms speak to the seemingly invisible science that is the backbone of all their products.

Stellage Display was chosen as the brand's primary headline font for it's sharp, cutting-edge qualities. While the competition blends together with ubiquitous sans serifs and a sea of blues and greens, we made a conscious decision to visually differentiate them while simultaneously positioning them as a leader in their industry. Affairs has a technical quality that just felt right, all while functioning surprisingly well at small sizes. Lastly, General Grotesque Mono furthers that technicality and nod to precision, rounding out Arclin's type palette.

Starting with issue 33 (A/W 2023), Uncommon redesigned Port magazine. The ambitious redesign includes the photographed cover stars hand-writing their own version of the Port logo on their respective covers to add individuality to each of their split run cover. Uncommon say they “wanted to ensure each cover design felt unique and reflective of the person’s character.”

The typography changes throughout the issue and features two typeface families, Triptych Roman with Italick and Grotesque from The Pyte Foundry which, in the words of Uncommon, “is unsentimental, stubborn, robust and hard-working.” The second one, Affairs in Regular, Italic, and Mono from SM Foundry, is “slightly more aesthetically pleasing. Bringing two reduced typefaces together creates an awkward and interesting tension throughout the redesign.”

The typographic palette for issue 33 additionally includes Serial D from Dum Dum Studio and “an extended wide type to contrast with the serifs – creating a type where a single number sits across a spread – called UNCle.”

Plan Libre / PLAN L**** is a magazine produced by the Maison de l’Architecture Occitanie-Pyrénées. Plan Libre was started in 2002 with the aim of disseminating architectural culture and promoting its qualities to a wide audience.

The art direction is assured by Pierre Vanni and the layout is produced by Documents. The new version of the magazine, entitled PLAN L****, was redesigned in 2023 using Modale Antique by Formagari and Affairs by SM Foundry.

Magic as Medium was written by Shawn DeSouza-Coelho and published by THE NEAT REVIEW. From the publisher:

Magic as Medium is an introduction to linguistics, semiotics, phenomenology and the meaning of art, all through the lens of magic and theatre. It explores the space between the ideal and the real. It prods at the moment of astonishment.

Magic has been relegated to the seemingly permanent status of light entertainment, dwelling on the fringes of other, more legitimate art forms. Its profound beauty and affective power eclipsed in the eyes of its audiences, magic does not seem to offer an audience the transcendence that art does... but why not?

For the typography, Callin Mackintosh made early use of Affairs by SM Foundry, paired with Lars Mono from Bold Decisions. Illustration by Jordy van den Nieuwendijk.