A pen-drawn roman with flared stems and large x-height. Shown in five weights plus Outline and Outline Shadow styles as Ageratum, or neo-Ageratum, without design credits [Headliners 1978]. A copy is shown in an undated (post-1981) FotoStar catalog as Ad Ageratum [Devroye].
See Altra/Altra Two (Hackberry Font Foundry) for an uncredited digital interpretation.