A condensed squarish sans with medium contrast. Originated as an
alphabet drawn by Betti Haft for a United States Information
Agency (USIA) project in the second half of the 1950s while working
as staff member at Will Burtin Incorporated. “In the early 1960s,
wanting to complete the typeface, Haft approached Aaron Burns, her
friend from the Burtin days, who’d become director of design and
type at the Composing Room. Burns put her in touch with PLINC.
Haft’s early design passed vetting and the typeface was
commissioned. She completed the midweight Haft Grotesque 7 during
the same week she delivered her first child. PLINC then
commissioned two additional weights, which took Haft several months
to complete.” [Galperin]
Shown as Haft Grotesque Narrow in three
weights; 4, 7, 9 [More…
A condensed squarish sans with medium contrast. Originated as an alphabet drawn by Betti Haft for a United States Information Agency (USIA) project in the second half of the 1950s while working as staff member at Will Burtin Incorporated. “In the early 1960s, wanting to complete the typeface, Haft approached Aaron Burns, her friend from the Burtin days, who’d become director of design and type at the Composing Room. Burns put her in touch with PLINC. Haft’s early design passed vetting and the typeface was commissioned. She completed the midweight Haft Grotesque 7 during the same week she delivered her first child. PLINC then commissioned two additional weights, which took Haft several months to complete.” [Galperin] Shown as Haft Grotesque Narrow in three weights; 4, 7, 9 [PLINC 1965]. The sample is based on a glyph set for a less narrow style from 1963.
