Inspirations Salon branding and website

Adrienn White — Fri, 05 May 2023 08:29:00 +0000

Contributed by Adrienn White

Inspirations Salon aims to empower and elevate women through the power of beauty makeovers, resulting in a flawless look that will make you walk down the streets like the real queen you are.

Our goal was to build an elevated, professional, and characteristic brand identity that is appealing to the ideal audience of the salon.

Throughout the development of the initial logo concepts, our primary objective was to accentuate the transformative nature of the salon's services. Our aim was to create a visual representation of the journey towards a more raw, authentic, and empowered version of oneself, catering to the aspirations of their discerning clientele.

The logo design boasts sharp and straight edges that are balanced by the addition of playful, curvy details, reminiscent of the graceful movement of curly hair locks. The resulting effect is a divine and distinctive fusion of power and elegance that perfectly encapsulates the salon's brand identity.

In addition to the distinctive primary logo, we have meticulously crafted a collection of alternate logo variations and logomarks, each tailored to suit diverse applications.

We have thoughtfully selected a color palette that seemlessly integrates with the newly envisioned interior design of the salon. This palette comprises a combination of charcoal, deep, desaturated greens, and earth tones, harmoniously accompanied by soft pastels that exude a feminine essence.

Read and see more in the case study.

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Inspirations Salon branding and website