The wordmark is based on ABC Bingo, with customizations.

Launched last year as one of Footballco’s latest channels, Indivisa is a new women’s football brand designed to create an exciting community for fans of the game.

In partnership with the in-house creative team, we identified a strong visual aesthetic to help establish the awareness of women’s football, in an empowering, passionate way. Built on the idea that Indivisa is a community-first editorial platform, we created a brand that provides a timeless yet forward-thinking approach to female-focused content.

A minimal and bold typographic style alongside personal touches and flourishes really brings the whole INDIVISA world together. A light-hearted, approachable identity encourages the audience to engage and participate in the women’s football scene.

The brand typefaces include Tobias, Union, and Cooper Black.

Homepage with headlines in Tobias SemiBold and intro text in Union Regular

London Underground advert with more ABC Bingo

Indivisa partnered with Adidas to create a space for the final stages of the Women’s Euros, the Indivisa HQ.

Billboard using Tobias with some letters replaced by pictograms

Detail from the website, with text in Union

Detail from the website, combining Tobias and Union