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    <title>Aurora (Ludwig &amp; Mayer) in use</title>
    <link>https://fontsinuse.com/typefaces/228933/aurora-ludwig-and-mayer</link>
    <description>Aurora (Ludwig &amp; Mayer) in use. Issued by Ludwig &amp; Mayer in ca. 1899–1900 [Reynolds] and after January 1, 1900 [Klimsch] as Aurora. Advertised as new in July 1902 [L&amp;amp;M ad]. Also sold by Augusta as Manzoni and by Berling as Corfitz Grotesk [Reichardt 2011]. Greif is a narrower style. Various alternates, incl. for ‘a’ (straight vs. inclined), ‘uAEM’ (straight vs. curved), ‘B’ (even vs. top-heavy lower bowl), ‘dD’ (top- vs. bottom-heavy), ‘e’ (round vs. pointed), ‘HNU’ (enlarged minuscule form), ‘hmnsS’ (descending), ‘hmnu’ (spurless).</description>
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    <language>en</language>
    <copyright>Copyright 2026 , FontsInUse.com LLC</copyright>
    <pubDate>Fri, 10 Jul 2026 23:46:28 +0000</pubDate>
    <lastBuildDate>Fri, 10 Jul 2026 23:46:28 +0000</lastBuildDate>
    <ttl>3600</ttl>
    <item>
      <title><![CDATA[Jahres-Ausstellung 1902 at Münchener Glaspalast catalog]]></title>
      <link>https://fontsinuse.com/uses/78109/jahres-ausstellung-1902-at-muenchener-glaspal</link>
      <description><![CDATA[Contributed by <a href="/contributors/12/florian-hardwig">Florian Hardwig</a><br/><a href="https://fontsinuse.com/uses/78109/jahres-ausstellung-1902-at-muenchener-glaspal"><img src="https://assets.fontsinuse.com/static/use-media-items/294/293890/upto-700xauto/6a25c023/31939314647.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.zvab.com/Ofizieller-Katalog-M%C3%BCnchener-Jahres-Ausstellung-1902-Kgl/31939314647/bd" target="_blank" rel="noopener">www.zvab.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Antiquariat Steffen Völkel</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/><p>Front cover with an allegory of Historia and a title in <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/212022/moderne-versalien" data-entity-code-id="212022" data-entity-code-type="TypeEntity">Moderne Versalien</a></strong></p><br/><a href="https://fontsinuse.com/typefaces/212022/moderne-versalien"><img src="https://assets.fontsinuse.com/static/samples/11/10719/440/4/6358e67b/moderne-versalien.png"/></a><br/><a href="https://fontsinuse.com/typefaces/44771/roemische-antiqua"><img src="https://assets.fontsinuse.com/static/samples/4/3172/440/4/583ded28/roemische-antiqua.png"/></a><br/><a href="https://fontsinuse.com/typefaces/46547/angelus-mediaeval"><img src="https://assets.fontsinuse.com/static/renders/55/46547/400/4/6a25c046/angelus-mediaeval.png"/></a><br/><a href="https://fontsinuse.com/typefaces/231326/greif"><img src="https://assets.fontsinuse.com/static/samples/13/12485/440/4/6a25bee5/greif.png"/></a><br/><a href="https://fontsinuse.com/typefaces/95986/breite-magere-grotesk"><img src="https://assets.fontsinuse.com/static/renders/327/95986/400/4/6a25c046/breite-magere-grotesk.png"/></a><br/><a href="https://fontsinuse.com/typefaces/103724/mediaeval-egyptienne"><img src="https://assets.fontsinuse.com/static/samples/12/11017/440/4/63b0658f/mediaeval-egyptienne.png"/></a><br/><a href="https://fontsinuse.com/typefaces/6802/eckmann"><img src="https://assets.fontsinuse.com/static/samples/5/4208/440/4/5a6c71de/eckmann.png"/></a><br/><a href="https://fontsinuse.com/typefaces/15425/bradley"><img src="https://assets.fontsinuse.com/static/samples/5/4891/440/4/5b8b234b/bradley.png"/></a><br/><a href="https://fontsinuse.com/typefaces/7244/breite-halbfette-grotesk"><img src="https://assets.fontsinuse.com/static/renders/382/7244/400/4/6a25c046/breite-halbfette-grotesk.png"/></a><br/><a href="https://fontsinuse.com/typefaces/40722/etienne-schmal"><img src="https://assets.fontsinuse.com/static/samples/3/2150/440/4/570e214d/etienne-schmal.png"/></a><br/><a href="https://fontsinuse.com/typefaces/224788/etienne-schelter-and-giesecke"><img src="https://assets.fontsinuse.com/static/samples/19/18468/440/4/6a25c230/etienne-schelter-and-giesecke.png"/></a><br/><a href="https://fontsinuse.com/typefaces/40881/neudeutsch"><img src="https://assets.fontsinuse.com/static/samples/3/3000/440/4/57d9c61f/neudeutsch.png"/></a><br/><a href="https://fontsinuse.com/typefaces/219767/isis-and-osiris"><img src="https://assets.fontsinuse.com/static/samples/19/18466/440/4/6a25b50c/isis-and-osiris.png"/></a><br/><a href="https://fontsinuse.com/typefaces/163142/roemisch-flinsch"><img src="https://assets.fontsinuse.com/static/samples/19/18467/440/4/6a25ba3a/roemisch-flinsch.png"/></a><br/><a href="https://fontsinuse.com/typefaces/228933/aurora-ludwig-and-mayer"><img src="https://assets.fontsinuse.com/static/samples/13/12475/440/4/6532c0d1/aurora-ludwig-and-mayer.png"/></a><br/><a href="https://fontsinuse.com/typefaces/45485/holsatia"><img src="https://assets.fontsinuse.com/static/samples/18/17254/440/4/693e794d/holsatia.png"/></a><br/><a href="https://fontsinuse.com/typefaces/7251/unidentified-typeface"><img src="https://assets.fontsinuse.com/static/samples/1/591/440/4/570e2042/unidentified-typeface.png"/></a><br/><br/><p>In 1854, three years after London’s <a href="https://en.wikipedia.org/wiki/The_Crystal_Palace">Crystal Palace</a> was completed, Munich proudly opened its own <a href="https://en.wikipedia.org/wiki/Glaspalast_(Munich)"><em>Glaspalast</em></a>, or Glass Palace. Located in the <a href="https://en.wikipedia.org/wiki/Alter_Botanischer_Garten_(Munich)">Old Botanical Garden</a>, it hosted d<a href="https://www.arthistoricum.net/en/subjects/sources/catalogues-of-the-art-exhibitions-at-the-glaspalast-in-munich">ozens of major art exhibitions</a> until its destruction in <a href="https://en.wikipedia.org/wiki/Glaspalast_(Munich)#Fire">a fire in 1931</a> – a fate that the London model would share a few years later.</p>

<p>Shown here is the cover of the catalog to the annual exhibition of 1902 – and a selection of pages with adverts.</p><br/><a href="https://fontsinuse.com/uses/78109/jahres-ausstellung-1902-at-muenchener-glaspal"><img src="https://assets.fontsinuse.com/static/use-media-items/294/293881/upto-700xauto/6a25a030/Grafika_111_POWER_002_06_0341-jp2%26id=kpbc-umk-pl.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://archive.org/details/kpbc.umk.pl.Grafika_111_POWER_002_06_268677/mode/1up" target="_blank" rel="noopener">archive.org</a></span>&nbsp;</b><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/><p>Section page for the appendix with adverts – which were handled by <a href="https://en.wikipedia.org/wiki/Rudolf_Mosse">Rudolf Mosse</a>. <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/44771/roemische-antiqua" data-entity-code-id="44771" data-entity-code-type="TypeEntity">Römische Antiqua</a></strong> is paired with <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/46547/angelus-mediaeval" data-entity-code-id="46547" data-entity-code-type="TypeEntity">Angelus-Mediäval</a></strong>. The small type at the bottom is <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/103724/mediaeval-egyptienne" data-entity-code-id="103724" data-entity-code-type="TypeEntity">Mediäval-Egyptienne</a></strong> or similar.</p><br/><a href="https://fontsinuse.com/uses/78109/jahres-ausstellung-1902-at-muenchener-glaspal"><img src="https://assets.fontsinuse.com/static/use-media-items/294/293891/upto-700xauto/6a25be1e/Grafika_111_POWER_002_06_0348-jp2%26id=kpbc-umk-pl.jpeg"/></a><br/><br/><i><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/><p><strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/231326/greif" data-entity-code-id="231326" data-entity-code-type="TypeEntity">Greif</a></strong> is a condensed companion to <a target="_self" class="entity-link" href="https://fontsinuse.com/foundry/1308/ludwig-and-mayer" data-entity-code-id="1308" data-entity-code-type="Foundry">Ludwig & Mayer</a>’s <a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/228933/aurora-ludwig-and-mayer" data-entity-code-id="228933" data-entity-code-type="TypeEntity">Aurora</a>. It’s here used with various alternates, see for example the two forms for <strong>g</strong>, <strong>s</strong>, <strong>H</strong> and <strong>M</strong>. In this ad for E.A. Fleischmann’s Hof-Kunsthandlung it’s used together with <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/95986/breite-magere-grotesk" data-entity-code-id="95986" data-entity-code-type="TypeEntity">Breite magere Grotesk</a></strong>.</p><br/><a href="https://fontsinuse.com/uses/78109/jahres-ausstellung-1902-at-muenchener-glaspal"><img src="https://assets.fontsinuse.com/static/use-media-items/294/293893/upto-700xauto/6a25be2c/Grafika_111_POWER_002_06_0356-jp2%26id=kpbc-umk-pl.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://archive.org/details/kpbc.umk.pl.Grafika_111_POWER_002_06_268677/mode/1up" target="_blank" rel="noopener">archive.org</a></span>&nbsp;</b><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/><p>The ad by Passage Schüssel features <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/6802/eckmann" data-entity-code-id="6802" data-entity-code-type="TypeEntity">Eckmann</a></strong>, a typeface that was ubiquitous in German commercial printing in the first decade of the 20th century. It can here be seen with some of the accompanying <em>Schmuck</em>, or ornaments.</p><br/><a href="https://fontsinuse.com/uses/78109/jahres-ausstellung-1902-at-muenchener-glaspal"><img src="https://assets.fontsinuse.com/static/use-media-items/294/293894/upto-700xauto/6a259e7f/Grafika_111_POWER_002_06_0362-jp2%26id=kpbc-umk-pl.jpeg"/></a><br/><br/><i><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/><p>The ad for L. Bernheimer, purveyor to the Royal Bavarian court, mixes several of the aforementioned typefaces, plus <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/40722/etienne-schmal" data-entity-code-id="40722" data-entity-code-type="TypeEntity">Etienne schmal</a></strong>, <a target="_self" class="entity-link" href="https://fontsinuse.com/foundry/266/schelter-giesecke" data-entity-code-id="266" data-entity-code-type="Foundry">Schelter & Giesecke</a>’s <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/224788/etienne-schelter-and-giesecke" data-entity-code-id="224788" data-entity-code-type="TypeEntity">Etienne</a></strong>, <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/95986/breite-magere-grotesk" data-entity-code-id="95986" data-entity-code-type="TypeEntity">Breite magere Grotesk</a></strong>, a condensed sans (possibly Schelter &amp; Giesecke’s&nbsp;Schmale&nbsp;Steinschrift which originated at <a target="_self" class="entity-link" href="https://fontsinuse.com/foundry/1886/figgins" data-entity-code-id="1886" data-entity-code-type="Foundry">Figgins</a>), one of the many German copies of <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/15425/bradley" data-entity-code-id="15425" data-entity-code-type="TypeEntity">Bradley</a></strong>, and a couple more.</p><br/><a href="https://fontsinuse.com/uses/78109/jahres-ausstellung-1902-at-muenchener-glaspal"><img src="https://assets.fontsinuse.com/static/use-media-items/294/293898/upto-700xauto/6a25bb20/Grafika_111_POWER_002_06_0367-jp2%26id=kpbc-umk-pl.jpeg"/></a><br/><br/><i><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/><p>Art dealer M. Wagmüller specified <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/219767/isis-and-osiris" data-entity-code-id="219767" data-entity-code-type="TypeEntity">Isis</a></strong> for the name and <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/163142/roemisch-flinsch" data-entity-code-id="163142" data-entity-code-type="TypeEntity">Römisch</a></strong> for everything else.</p><br/><a href="https://fontsinuse.com/uses/78109/jahres-ausstellung-1902-at-muenchener-glaspal"><img src="https://assets.fontsinuse.com/static/use-media-items/294/293897/upto-700xauto/6a25a13c/Grafika_111_POWER_002_06_0368-jp2%26id=kpbc-umk-pl.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://archive.org/details/kpbc.umk.pl.Grafika_111_POWER_002_06_268677/page/22/mode/1up" target="_blank" rel="noopener">archive.org</a></span>&nbsp;</b><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/><p>More <a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/6802/eckmann" data-entity-code-id="6802" data-entity-code-type="TypeEntity">Eckmann</a> (here with <a target="_self" class="entity-link" href="https://fontsinuse.com/tags/3919/long-s-s" data-entity-code-id="3919" data-entity-code-type="Tag">long s (ſ)</a>), <a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/46547/angelus-mediaeval" data-entity-code-id="46547" data-entity-code-type="TypeEntity">Angelus-Mediäval</a>, and <a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/231326/greif" data-entity-code-id="231326" data-entity-code-type="TypeEntity">Greif</a>, the latter used alongside the wider <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/228933/aurora-ludwig-and-mayer" data-entity-code-id="228933" data-entity-code-type="TypeEntity">Aurora</a></strong> – for “Photochrom”, with a <strong>CH</strong> ligature. “Maler” is in <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/45485/holsatia" data-entity-code-id="45485" data-entity-code-type="TypeEntity">Holsatia</a></strong>.</p><br/><a href="https://fontsinuse.com/uses/78109/jahres-ausstellung-1902-at-muenchener-glaspal"><img src="https://assets.fontsinuse.com/static/use-media-items/294/293895/upto-700xauto/6a25badb/Grafika_111_POWER_002_06_0373-jp2%26id=kpbc-umk-pl.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://archive.org/details/kpbc.umk.pl.Grafika_111_POWER_002_06_268677/page/27/mode/1up" target="_blank" rel="noopener">archive.org</a></span>&nbsp;</b><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/><p>Krause &amp; Finckh promoted their <em>Magazin für bildende Kunst</em> with <a target="_self" class="entity-link" href="https://fontsinuse.com/type_designers/1898/georg-schiller" data-entity-code-id="1898" data-entity-code-type="TypeDesigner">Georg Schiller</a>’s <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/40881/neudeutsch" data-entity-code-id="40881" data-entity-code-type="TypeEntity">Neudeutsch</a></strong>.</p><br/><a href="https://fontsinuse.com/uses/78109/jahres-ausstellung-1902-at-muenchener-glaspal"><img src="https://assets.fontsinuse.com/static/use-media-items/294/293896/upto-700xauto/6a25a13c/Grafika_111_POWER_002_06_0384-jp2%26id=kpbc-umk-pl.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://archive.org/details/kpbc.umk.pl.Grafika_111_POWER_002_06_268677/page/n384/mode/1up" target="_blank" rel="noopener">archive.org</a></span>&nbsp;</b><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/><p>Back cover with more <a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/44771/roemische-antiqua" data-entity-code-id="44771" data-entity-code-type="TypeEntity">Römische Antiqua</a></p><br/><br/>This post was originally published at <a href="https://fontsinuse.com/uses/78109/jahres-ausstellung-1902-at-muenchener-glaspal">Fonts In Use</a><hr/>]]></description>
      <guid>https://fontsinuse.com/uses/78109/jahres-ausstellung-1902-at-muenchener-glaspal</guid>
      <pubDate>Sun, 07 Jun 2026 19:02:29 +0000</pubDate>
      <author>Florian Hardwig</author>
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    <item>
      <title><![CDATA[Städtische Sparkasse München savings book]]></title>
      <link>https://fontsinuse.com/uses/33314/staedtische-sparkasse-muenchen-savings-book</link>
      <description><![CDATA[Contributed by <a href="/contributors/12/florian-hardwig">Florian Hardwig</a><br/><a href="https://fontsinuse.com/uses/33314/staedtische-sparkasse-muenchen-savings-book"><img src="https://assets.fontsinuse.com/static/use-media-items/114/113591/upto-700xauto/69b55793/49934914722_ecd0a50f4b_o.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.flickr.com/photos/altpapier/49934914722/" target="_blank" rel="noopener">www.flickr.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Uploaded to Flickr by altpapiersammler and tagged with “aurora”</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/typefaces/228933/aurora-ludwig-and-mayer"><img src="https://assets.fontsinuse.com/static/samples/13/12475/440/4/6532c0d1/aurora-ludwig-and-mayer.png"/></a><br/><a href="https://fontsinuse.com/typefaces/174344/breite-halbfette-grotesk-woellmer"><img src="https://assets.fontsinuse.com/static/samples/10/9232/440/4/691c5e91/breite-halbfette-grotesk-woellmer.png"/></a><br/><a href="https://fontsinuse.com/typefaces/151576/werk-grotesk"><img src="https://assets.fontsinuse.com/static/samples/10/9231/440/4/61a4d7dd/werk-grotesk.png"/></a><br/><a href="https://fontsinuse.com/typefaces/169897/zeitungs-grotesque"><img src="https://assets.fontsinuse.com/static/samples/10/9045/440/4/61740a28/zeitungs-grotesque.png"/></a><br/><br/><p>Cover of a savings account passbook issued in 1910 by the Städtische Sparkasse München (“Municipal Savings Bank Munich”), today known as <span><a href="https://en.wikipedia.org/wiki/Stadtsparkasse_M%C3%BCnchen">Stadtsparkasse München</a>. The <span>monk-like </span>figure is the <a href="https://en.wikipedia.org/wiki/M%C3%BCnchner_Kindl">Münchner Kindl</a> (“Munich child”) from the city’s coat of arms.</span></p>

<p>“Sparkasse” is set in <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/228933/aurora-ludwig-and-mayer" data-entity-code-id="228933" data-entity-code-type="TypeEntity">Aurora</a></strong>, a Jugendstil sans issued by <a target="_self" class="entity-link" href="https://fontsinuse.com/foundry/1308/ludwig-and-mayer" data-entity-code-id="1308" data-entity-code-type="Foundry">Ludwig & Mayer</a> around 1900. Its round terminals imitate the <a href="https://www.poem-editions.com/products/nouveau-quellstift"><em>Quellstift</em></a>, a monolinear writing tool promoted by <a href="https://archive.org/details/gri_33125008890309">Rudolf von Larisch</a>. “Städtische” and “München” are in <a target="_self" class="entity-link" href="https://fontsinuse.com/foundry/1313/woellmer" data-entity-code-id="1313" data-entity-code-type="Foundry">Woellmer</a>’s <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/174344/breite-halbfette-grotesk-woellmer" data-entity-code-id="174344" data-entity-code-type="TypeEntity">Breite</a> halbfette Grotesk@</strong> from around 1892. <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/169897/zeitungs-grotesque" data-entity-code-id="169897" data-entity-code-type="TypeEntity">Zeitungs-Grotesque</a></strong> is used for emphasis.</p><br/><br/>This post was originally published at <a href="https://fontsinuse.com/uses/33314/staedtische-sparkasse-muenchen-savings-book">Fonts In Use</a><hr/>]]></description>
      <guid>https://fontsinuse.com/uses/33314/staedtische-sparkasse-muenchen-savings-book</guid>
      <pubDate>Sat, 16 Nov 2024 18:14:11 +0000</pubDate>
      <author>Florian Hardwig</author>
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