Celebrating its 110th anniversary, LPO (Ligue de Protection des Oiseaux, “Bird protection league”) has unveiled a new logo, a new visual territory, and a new exclusive typeface.

The puffin couple has been redrawn and the logo was rebalanced to maximize its readability. The new color palette brings natural, yet vivid colors, inspired by birds and their environment.

The custom typeface, LPO, was tailor-designed by Éric de Berranger. It incorporates cuts in its classic letters, for an organic, clear and legible alphabet, fitting for both title and paragraph.