From agency Kreuzbergkind (translated):

With our funny campaign we bring Karls strawberries on everyone’s lips. Because after a century, the strawberry original is advertising its delicious little fruits for the first time. So we gave them the appearance they deserve: iconic, playful, red. So that every motif feels like a visit to Karls adventure villages. Sweet, right?

The typeface used for the campaign is Arnet by Ultra Kuhl. The (preexisting) logo combines Res Publica for “Karls” with True North Script for “Das Original”.

Photography by EyeCandy Berlin
Post production: Tilmann Classen
Food styling: Natasha van Velzen
Motion design: DORIAN dodo HEHN
Online media planning: Robert Helbig