Samt is a student magazine that was launched at HAW Hamburg in 2019. It presents final and semester projects from the Design Department's courses of study and provides insights into working processes, theoretical debates, and design positions. In addition, former students will speak about possible careers and fields of work in the design sector. Projects from the fields of communication design, illustration, fashion design, costume design and textile design at HAW Hamburg will be made accessible to a wider public: Interested parties outside the university are to be reached and informed, within the university the magazine is to stimulate exchange and cooperation in the field of design. The project was led and founded by three communication design students – Alexandra Vögtle, Julika Hother and Katharine Watzlawick – and supported by three more students from other design departments.

The fonts in use are Lucas Kramer’s Brutal Alpha and Jens Schnitzler’s Merkur (EpiType) (including Merkur Display Thin Expanded). The first issue was printed by Von Stern’sche in an edition of 100 copies, on 100g/m² Munken pPlar and 115g/m² Multigloss paper.