Spanish branding studio Wozere created the new identity of Monasterio de San Francisco, a hotel located in Palma del Río near Córdoba and Sevilla.

They chose to gather a palette of textures, soft tones, and memories that guided the creation of a visual universe where the brand’s identity can truly come to life.

The curvy calligraphic logotype in Miss Fajardose is combined with a discreet use of PoW Limerick for the initials, as well as some of its vignettes. The condensed serif is Editorial New.

Translation from Joonseok’s description:

We have gathered the works of Greenbee and Yaz produced during the year 2022. Greenbee, a small graphic design group, and Yaz, a small illustration group, share their own direction and come together in R777. We filled the walls with memories, created a tree with posters, and made gift wrapping paper using leftover paper to exchange presents. This winter, Green Bee and Yards unite through a retrospective exhibition like this, emanating a vibrant energy similar to a Christmas festival.

Here, PoW Limerick is used in its Circle style.