Omnes Black is the logo font of SoFluffy, a patisserie offering handcrafted Japanese cheesecake to a Swiss audience. The pastry shop in central Geneva opened its doors in June 2024 and also sells other treats like mochi and matcha tiramisu.

Darden Studio’s deliciously rounded sans features in its boldest weight, sporting its alternate schoolbook-style y. In the wordmark, the negative space of the letter S was modified to form a pair of hugging arms.

According to designer Felipe Holman, this subtle intervention symbolizes “the brand’s welcoming and caring nature.” After all, the “So” part of the name stands for “Solidarity” and “Social”: SoFluffy offers internships to women who became victims of domestic violence, aiming to reintegrate them professionally.

Shop front of SoFluffy at Rue de Lausanne 27, not far from Geneva’s main station

Hard to miss: the purple sign on the shop window with the big wordmark in Omnes. The line below uses Myriad.

The door has a logo variant with just the letter S, which is also used on the social media channels. The secondary font used for the encircling text is Lorimer No 2.

The illuminated sign behind the counter presents an outlined variant of the wordmark.

When finished, the fluffy cakes get branded with a burn mark.

Bolsonaro Genocida compiles an investigation that demonstrates the action of the government of Jair Bolsonaro to promote the lack of respect for Indigenous rights and the preservation of the environment and the spread of the corona virus in Brazil.

The political manifesto nature of the book led organically to a cover depicting discontent with the elected president. Thus a more urban language of popular expression was conceived and, along with it, the desire to transform this language into something interactive to transcend the pages of paper. That gave rise to the idea of ​​the stencil as a mass communication tool, and by making a die-cut in the flap of the book, this could materialize, allowing the reader to also intervene with the stencil on walls, T-shirts and flags, becoming part of a collective action.

This work won the Latin American Design Awards golden trophy and AIGA's 50 books 50 covers contest from 2021.