BEEUP is a brand of honey-powered fruit snacks that was launched in 2025. Co-founded by former professional footballer David Beckham, BEEUP hopes to disrupt the kids snack space by offering more naturally made gummy that harnesses honey’s “superfood power”.

The BEEUP logo features Central Type’s Dug set in all-caps and treated with a thin outline and a heavy drop shadow. Dug is also sporadically used for various headlines (“BEE LIKE BECKHAM”). The secondary type is all set in Termina by Fort Foundry.

Minnie Bird is a fried chicken restaurant offering a menu of sandwiches, tenders, dirty sodas, and a special treat—free ice cream with every meal. The restaurant is partly owned by Sean Thomas (great grandson of Wendy's founder Dave Thomas) and named after his great-grandmother Minnie Sinclair. Opened in October of 2024, Minnie Bird is located in Schaumburg, Illinois.

The branding was created by Milwaukee-based designer Jim Kennelly. The Minnie Bird logo is custom lettering, but the featured font used in the headlines is Central Type's big, bold Dug. The body type is set in Tenso, but Etna, P22 Mackinac, and New Spirit are sprinkled in throughout.

“FINISH WITH A SCOOP” is Dug. Lines at the top and bottom are in italic caps from Tenso. “FREE ICE CREAM” and “Text Us!” are Etna. The phone number is set in P22 Mackinac.

Hand-lettered Dug painted in the store’s interior.

Redcast Heritage Co. is a Madrid based menswear brand specializing Japanese influenced denim and vintage workwear.

Kerama Blue, their recent collaboration with Japanese denim label ONI, is a limited release of 158 pairs of selvedge jeans and 50 Type III jackets.

The artwork was designed by Canadian illustrator Jon Kutt (a.k.a. The High Road Design).

“Kerama Blue” is set in Dug by Central Type. Dug is also used for the secondary type “Intense Bio-Washed Natural Indigo Jeans”.