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The primary typeface, Thunder by Rajesh Rajput, is thunderously bold and cheerful. It is quietly supported by Manrope which is used in body text and smaller applications.

The logo is based on Thunder with a custom box-like O.

Proxy is a podcast from Yowei Shaw, formally the co-host of NPR’s Invisibilia. Neither advice show nor therapy, Proxy offers something different: a space for people to confront, commiserate and even find the comedy in their situation through frank conversations.

With this in mind, Good Tape Studio set out to design podcast branding that communicated Shaw’s surrealist approach as an “emotional investigative journalist” with a nod towards René Magritte’s famous self-portrait, Son of Man. This lead us on a search for a typeface that could provide some personality to our tile as well as balance nicely with a prominent green Apple. Eventually, we landed on Thunder by Rajesh Rajput.

The strong contrast between strokes in Thunder added a playful and solid feel to your wordmark, with enough personality to be recognizable when separated from the context of the full tile. To pair with the bold font choice for the wordmark, we needed a solid geometric sans and Rajput’s Nohemi was the perfect compliment.