Turnpike is a brand base in the Netherlands focused on selling barbecue tangent products: sauces, spice mixes, charcoal, etc. Agency Nattevingerwerk rebranded Turnpike mid 2025 and created a cohesive identity for their product line.

The logo is set in the textured brush script font Edo, echoing craft / grunge notes that are also present in the set of pig illustrations that serve as the backbone of the brand visual language. Then the whole languages uses the duo NaN Rage Poly and NaN Rage Slab in different weights and widths for all texts.

I have included a generative AI image created by the agency for their portfolio for the sake of documenting and archiving this use in the graphic design field today. Which leads to another question: are the pig illustrations maybe also generative AI?

Generative AI image created for the agency portfolio. Note the hallucinated brush script on the left character bra.

Summer of Seum (seum is “anger” / “frustration” in French slang) is a micro music festival taking place in the summer of 2025 in Paris and its suburbs. It focuses on “evil songs, incontralble electronic musics, outsiders black metal, evil popstars, decaying post-punk…”.

Atelier AAAAA, also co-organisers of the event with their label Croux Records, designed electric posters featuring the faux-Asian font Chinese Dragon for the main title and for the first letter of most words, as a kind of funky capitalization. The rest of the text is set in the cousins NaN Rage Zipp and NaN Rage Poly. The pointiness of Zipp makes it a logical companion for the sharpness of Chinese Dragon, reminiscent of fictitious brush strokes. Fluo colours, glow effects, spiky fonts, the posters are a clear reflection of the aggressive and troubling nature of the musics played during the festival.