The 1962 album Kings of the Steel Guitar is a compilation featuring multiple artists, including Pete Wade, Leon McAuliffe, Herb Remington, and Jenks Carmen. It was released on the Design Records label and features various steel guitar instrumental tracks like “Oriental Twist” and “Orange Blossom Special”. The title is in PLINC Bookman Swash with News Gothic used for the artist list in Bold and song list in Thin.

[More info on Discogs]

From Wikipedia:

Art Van Damme (April 9, 1920 – February 15, 2010) was an American jazz accordionist.

Van Damme toured Europe and was popular with jazz enthusiasts in Japan.

The swashy Bookman variant used on the cover of his 1967 compilation Music for Lovers is PLINC Bookman Swash. The song list is set in all-caps News Gothic.

[More info on Discogs]

One of PLINC’s Bookmans with swashes, namely Bookman Italic Swash Bold 6, in use for a flowery record cover from 1970. Recorded by The Lennon Sisters with Lawrence Welk and his Orchestra, it was released by Vocalion Records. The four sisters first appeared on the The Lawrence Welk Show on Christmas Eve 1955, and were a fixture on the TV show for more than twelve years.

[More info on Discogs]

From Wikipedia:

Mirror Man is the fifth studio album by American band Captain Beefheart and his Magic Band, released in April 1971 by Buddah Records. It contains material that was recorded for the label in 1967 and originally intended for release as part of an abandoned project entitled It Comes to You in a Plain Brown Wrapper. Much of the material from this project was subsequently re-recorded and released through a different label as Strictly Personal (1968). The tapes from the original sessions, however, remained under the care of Buddah, who took four of the unissued tunes and released them as Mirror Man.

The typeface shown above the shattered band photo in the golden frame is a Bookman variant by Photo-Lettering named Bookman Swash Bold. It’s part of a loose series in which the uprights are distinguished by an a with a flat-top belly, see PLINC Bookman Swash.

Art direction by Michael Mendel at Maurer Productions, with creative direction from Milton Sincoff (“Director of Creative Merchandising & Packaging”).

[More info on Discogs]

Belmont Books B60–2011, 1970. Cover artist: John Duillo.

Jack Slade was a house name at Belmont and the Lassiter westerns were written by various authors. Lynn Munroe makes an argument for Peter McCurtin as the author of Gunfight at Ringo Junction.

Judging from the swash glyphs – especially R and S – and the g with the upward-pointing ear, this isn’t Bookman Swash, but Photo-Lettering’s Bookman Italic Swash Heavy, see PLINC Bookman Swash.

The cover of the 1970 Bantam Books edition of Simone de Beauvoir’s groundbreaking work. Title and author are set in Bookman Swash: a clear favourite of the graphic design agencies of the era. The promo copy including summary and blurb are in a different, plainer variant of Bookman Italic.

Swashes abound, drop, clash, and in one case a ball terminal of the swash n in Simone plays the part of the dot in the i of Beauvoir.

Cover for an album recorded by “America’s Singing Master” Fred Waring (1900–1984) with his Pennsylvanians and released in 1967 in Capitol’s Pickwick series. The title typeface is Bookman, more specifically Photo-Lettering’s Photo-Bookman Italic with swashes.

[More info on Discogs]

U.S. Collier Books paperback edition (1962, 12th printing) of Charles Darwin’s The Origin of Species, with a cover by Kenneth R. Deardoff. The title and author are set in an italic Bookman with swashes [see comments] while the description is set in News Gothic on both the front and back cover.

Unfortunately, this cover doesn’t utilize the Ch ligature in the author name, and the C swash varies with the emphasis at the top instead of the bottom (somewhat similar to the glyph in Bookman Meola). I can’t quite place the C but it seems as though it is still within the Bookman fam.

Type doesn't get set this tight on accident.

The Groover is a live album by the Ramsey Lewis Trio which was recorded at the Lighthouse in 1965 at the same performances that produced the album Hang On Ramsey! but not released on the Cadet label until 1972. [Wikipedia]

Source: www.abebooks.co.uk Rareeclectic (edited). License: All Rights Reserved.

Jacket of the hardcover edition, third printing. Random House, New York, 1970.

Via Michael Bierut:

Remembering the Bantam paperback of “The Greening of America” with its truly relentless deployment of Bookman Swash Italic. Quintessential 70s. RIP Charles Reich, 1928–2019
https://www.nytimes.com/2019/06/17/books/charles-reich-dead.html

Let’s have a closer look at the cover typography for this “paean to the counterculture of the 1960s and its values”. Both the hardcover edition by Random House published in 1970 and the paperback version by Bantom Books from 1971 use versions of Bookman Italic with swashes.

On the dust jacket for the hardcover (shown above), the title and author name are set in a phototype version of unclear origin. It typically goes under the name Bookman Bold Italic (Swash) and is distinguished by mechanically slanted letterforms without optical correction. Mark Simonson pragmatically refers to it as “Sixties Bookman” and gives a “c. 1965” date. Here it’s used with only a few of its many swash alternates – and the inescapable undone-laces ligature for The, of course. The black text is in a different Bookman, though. This is the original ATF Bookman Oldstyle (c. 1901), or probably a phototype version thereof. It’s less bold and the ear of its g points upwards, not sidewards. Note that these lines are not really center-aligned, but rather stacked and staggered, another thing that was fashionable in the 1970s.

Source: www.abebooks.co.uk Rareeclectic (edited). License: All Rights Reserved.

Cover of the hardcover edition by Random House, with the title embossed in gold.

The paperback cover (shown below) uses yet another Bookman: The star of this swashfest is Bookman Italic Swash by Photo-Lettering, Inc. It’s used both for the title and the text, apparently specced “with as many fancy extensions as possible”. PLINC’s Bookman is not to be confused with their earlier Photo-Bookman, or Benguiat Bookman, which is a precursor of ITC Bookman (1975). It’s better drawn (also by Ed Benguiat?) than “Sixties Bookman” and can easily be told apart by its wider e and the upward-pointing ear in g. The phototype company from New York first showed this version in their 1967 Alphabet Yearbook (Alphabet Directions No. 6).

Source: www.abebooks.co.uk Kenneth A. Himber. License: All Rights Reserved.

Paperback edition, first printing. Bantam Books, New York 1971.

thedenverbeard2013. License: All Rights Reserved.

Spread from PLINC’s 1967 Alphabet Yearbook. The face used for the Bantam paperback, 4446 Bookman Italic Swash Bold 6, is shown in the middle of the right-hand page (“Everything’s”). A bolder version, 4450 Bookman Italic Swash Heavy 8, is shown below (“Tareyton”). Their upright companion styles are presented on the opposite page: 4448 Bookman Swash Heavy 8 (“Which”) and 4444 Bookman Swash Bold 6 (“Now that”). The other faces are 5653 Papirtis Bodoni Ital Swash Shaded F (“New Carnation”), 5552 West Cooper Nouveau Swash 10 (“Miles Davis”), and 5559 West Fantini Ital Swash 8 (“The Uncommon”).

Bantam paperback edition of Donald Barthelme’s City Life, originally published by Farrar, Straus and Giroux in 1970. The uncredited cover design features big and slightly stretched letters from Mierop Ginger Snap C (with solid drop shadow) and a couple dancing in … a spotlight? A letter O? Or is it a giant i dot? The secondary type is in a light Bookman variety with “mod” swash letters, probably PLINC Bookman Swash.