Bruce’s Old Style
Antique #310 is one of the followers of Miller & Richard’s Antique
Old Style No. 7 by A.C. Phemister, and a direct precursor to
Bartlett Old Style a.k.a. Bookman.
Larger sizes (36, 40, 49pt) as shown by De Vinne are less wide
and have spikier serifs. [1907 De Vinne Press specimen]
“In 1901 Bruce Type Foundry brought out Bartlett
Oldstyle, based on the small sizes of Bruce’s Antique
No. 310, refitted and otherwise improved. The American Type
Founders Company thought well of Bartlett Oldstyle and
made arrangements with Bruce Type Foundry to sell it to the trade
as Bookman Oldstyle. Both faces were cast at the Bruce
foundry until that plant moved to Jersey City in 1906. […] At the
present time More…
Bruce’s Old Style Antique #310 is one of the followers of Miller & Richard’s Antique Old Style No. 7 by A.C. Phemister, and a direct precursor to Bartlett Old Style a.k.a. Bookman.
Larger sizes (36, 40, 49pt) as shown by De Vinne are less wide and have spikier serifs. [1907 De Vinne Press specimen]
“In 1901 Bruce Type Foundry brought out Bartlett Oldstyle, based on the small sizes of Bruce’s Antique No. 310, refitted and otherwise improved. The American Type Founders Company thought well of Bartlett Oldstyle and made arrangements with Bruce Type Foundry to sell it to the trade as Bookman Oldstyle. Both faces were cast at the Bruce foundry until that plant moved to Jersey City in 1906. […] At the present time [1928] some of the original Bruce Antique No. 310 matrices are used in casting Bookman Oldstyle.” [W.A. Parker]
