Collective entry for two related bold condensed poster
typefaces.
Ruder-Schrift originated with Emil Ruder at the Allgemeine Gewerbeschule Basel
(AGS) as a tool for teaching, to be used in the school’s print
workshop. Produced in wood in two sizes, 10 and 16 Cicero, possibly
by Gebr. Diller in Bamberg, Germany. First recorded use in 1951. In
a public-private partnership, the typeface was distributed outside
the school by Neue
Didot, without reference to Ruder or the AGS. Typesetting
companies listed it under generic names like
Holztypen, Plakatschrift, and
Plakat-Grotesk.
Plakatschrift Didot a.k.a. Didot
Plakat is a revision carried out by students of Ruder’s
course in the mid-to-late 1950s. Distinguished by reduced contrast,
boxy round shapes, and (even) tighter spacing. Differences are best
visible in ‘a’ (no tail), ‘e’ (boxier), ‘i’ (taller dot), ‘t’
(bolder bottom, more symmetrical bar), ‘R’ (no curved terminal).
Produced by Alfons Zwosta (formerly of Gebr. Diller) in nine sizes
ranging from 6 to 48 Cicero and distributed as Plakatschrift
Didot by More…
Collective entry for two related bold condensed poster typefaces.
Ruder-Schrift originated with Emil Ruder at the Allgemeine Gewerbeschule Basel (AGS) as a tool for teaching, to be used in the school’s print workshop. Produced in wood in two sizes, 10 and 16 Cicero, possibly by Gebr. Diller in Bamberg, Germany. First recorded use in 1951. In a public-private partnership, the typeface was distributed outside the school by Neue Didot, without reference to Ruder or the AGS. Typesetting companies listed it under generic names like Holztypen, Plakatschrift, and Plakat-Grotesk.
Plakatschrift Didot a.k.a. Didot Plakat is a revision carried out by students of Ruder’s course in the mid-to-late 1950s. Distinguished by reduced contrast, boxy round shapes, and (even) tighter spacing. Differences are best visible in ‘a’ (no tail), ‘e’ (boxier), ‘i’ (taller dot), ‘t’ (bolder bottom, more symmetrical bar), ‘R’ (no curved terminal). Produced by Alfons Zwosta (formerly of Gebr. Diller) in nine sizes ranging from 6 to 48 Cicero and distributed as Plakatschrift Didot by Neue Didot. First recorded use in 1959.
[Wälchli & Windlin]
The later version provided the basis for LL Ruder Plakat (Lineto, 2022). It’s used for the second line of the sample.
