Studio Hagen Hall is an architecture, interiors, furniture and product design studio based in East London. The website keeps its structure spare, using large-format project photography and minimal navigation to foreground the studio’s work rather than explain it at length.

A compact press section links recent projects to coverage in Wallpaper*, Architectural Digest, Dezeen, Elle Decoration, House & Garden, Yellowtrace, The Modern House and Dwell, giving the site the feel of a tightly edited portfolio rather than a conventional agency website.

The website uses Store Norske Jazz from Skriftkompani. The logo is based on f:Ruder-Schrift@.

Letterpress printed advertisement poster and animation series for Typographic-Printing-Program.com.

The posters have been printed from traditional wood type and additional pantograph-cut pear wood sorts of Plakatschrift Didot for the larger sizes (“RRRrrriing”, “Kerning Depression?”, “Sans or Serif?”, and “Legibility Emergency?”), traditional plastic poster type and additional laser-cut acrylic glass sorts also of Plakatschrift Didot for the secondary information (“Call the typographic helpline …”) as well as some Ludlow slugs of Gothic Condensed No. 2 for the smallest size and a piece of hand-cut linoleum for the phone.

The animations have been produced from photographic reproductions of the printed posters.

Letterpress-printed poster, 70×100cm

Letterpress-printed poster for this year’s Handpressenmesse (“hand press fair”) in Frauenfeld, Switzerland. Typeset with plastic poster type of Didot Plakat a.k.a. Plakatschrift Didot—the analog predecessor of Lineto’s Ruder Plakat—distributed by the type foundry Neue Didot from Muttenz, Switzerland.

Metal type signature uses Ludlow Condensed Gothic in 6pt.

Watch the production video:

Physical composition of Didot Plakat in 6 Cicero and 10 Cicero. The light brown characters are laser-cut replacements from MDF, the white em-dash is cut from white plastic.