Simpler (Hebrew: סימפלר; Arabic: سيمبلير) is “a Hebrew/Latin/Arabic type family designed with the ambition to create a ‘must-have’ classic geometric Sans and cover the broad demands of the Israeli design market, cultural and commercial. The goal was to create a design that is timeless yet distinctive. Simpler was envisioned as a contemporary alternative to the renowned Hebrew Sans typeface from the 1950s, Narkis Block.” [Hagilda]