FL Rare by Flight Mode Type (Alex Slobzheninov) is the brand font of Serigrafia Los Gatos, as proposed by Design Office Fun (Paula de Álvaro):

A few months ago, we received a proposal from Contemporary Type to create the communication for the launch of a new typeface (FL Rare), so we decided to develop a complete identity to showcase the typeface in use.​ We reached out to Serigrafia Los Gatos to explain the concept and, after months of collaboration and screen-printing absolutely every object in their workshop with this new typeface, they even turned their van into a typographic specimen and business card. We couldn’t have chosen a better victim to turn ​F​L Rare font into a tangible reality across multiple formats.

The different weights of the typeface connected perfectly with the screen printing technique​, the use of more or less ink and the resulting texture, from the lightest weight (FL Rare Display Fine) to the boldest (FL Rare Display Black), passing through all the intermediate ones. That’s why we reached out to Serigrafia Los Gatos to share this idea of an identity​-specimen.

More footage (including the car, driving, on the LosGatos’ Instagram feed.
Photography by Mario Saenz de Tejada

Contemporary Type is a new curated font shop I initiated featuring typefaces from my new foundry Flight Mode and made possible by a selection of outstanding designers and indie foundries: Arrow Type, Daria Cohen, Fantasia Type, Morula Type, Plain Form and Rüdiger.

The website’s interface typography is set in the Text and Display cuts of FL Rare and FL Rare Cursive, which I designed as a custom type family for this project.

Contemporary Type is a tiny team. Founded by Alex Slobzheninov, the website was designed by De Ramos & Serch with a welcome screen by André Burnier.