Finally, a gym and café that blends effort and comfort! Bolder is a sports studio, a café, a canteen, a venue for corporate events, outdoor sessions and bootcamps offering a social, collective, and laid-back experience. Whether you’re a beginner or a seasoned athlete, Bolder provides an original and welcoming environment to make fitness a sustainable and enjoyable part of your routine.

For this branding and visual identity project, Ogaf.studio drew inspiration from the old-school aesthetic of traditional sports clubs. The typography system plays a key role in shaping the visual language. We combined Maison Neue (designed by Timo Gaessner, 2012) for its clean and versatile tone, Optic Heavy (by Sebastien Sanfilippo, 2023) to bring strength and presence to headlines, and Deia Bold (by Andrei Robu, 2021) for its contemporary warmth and subtle character. Together, they reflect the balance between performance and ease that defines Bolder.

The color palette is fresh and energizing, and the letterforms of the name “Bolder” served as a playground to generate a flexible identity system. In collaboration with architecture studio Mono, we developed a unique atmosphere and art direction that sets this hybrid space apart from your typical gym or café. The visual identity lives across various formats from social media to print and signage, all designed to support Bolder’s vibrant and active community.