Still from the opening credits, with “Paramount Pictures presents” in Ad Lib

The titles and promotional materials for the 1995 cult-classic movie Clueless use Ad Lib (1961) and FF Fontesque (1994).

The movie logo is based on Ad Lib, with partly stretched letterforms arranged on a bouncing baseline, enclosed in an ellipse. FF Fontesque is featured for the secondary text on the movie poster as well as for the trailer.

The DVD cover for the 2005 re-issue titled the “Whatever!” Edition also uses Ad Lib for the lead actress’s name, and the sub-title. This cover adds rhinestones to the title to make it sparkly and the whole thing is on a ridiculous pink background. Classic!

Still from the opening credits, with the movie logo in Ad Lib

Theatrical release poster. The tagline “Sex, Clothes, Popularity. Is There A Problem Here?” is set in FF Fontesque. The credits are shown in a light weight of Futura Condensed, in stretched all caps.

Still from the trailer, with “Paramount Pictures presents” in FF Fontesque.

Still from the trailer

Still from the trailer, with “Alicia Silverstone” in FF Fontesque

Still from the trailer, with the movie logo in Ad Lib

DVD cover for the 2005 re-issue

“Interview with the typographer”, from Graphis Digital Fonts, 1996

A series of hand-drawn limited edition posters created for FontFont by Laura Serra. Featuring FF Pitu, FF Mister K, FF Tartine Script, FF DIN and FF Fontesque Display.